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ROMAN PYLYPENKO
Head of Marketing| Sofia, Bulgaria | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
Work authorization: Authorized to live and work in Bulgaria; available for remote roles across Europe.

PROFILE
Performance marketing leader with 10+ years scaling B2C paid acquisition and full-funnel growth for consumer fintech and
mobile app products across Europe, CIS, and Asia. Manages monthly media budgets from $100K to $1M across Google, Meta,
paid social, and affiliate, with direct accountability for CAC, ROAS, LTV, and payback. Has led paid media teams of up to 9
specialists, acquired 100K customers in 5 months on a new consumer fintech launch, and designed AI-driven workflows that
cut campaign turnaround by 23%.

CORE SKILLS
Paid acquisition strategy & budget ownership · CAC / ROAS / LTV & payback optimization · Paid social & creative testing at
scale · Mobile app user acquisition & ASO · Affiliate & CPA network management · Audience segmentation & lifecycle
targeting · Multi-market campaign management · AI-driven marketing workflows

TOOLS & PLATFORMS
Google Ads · Meta Ads Manager · TikTok Ads · Apple Search Ads · ASO · AppsFlyer · Salesdoubler · GoodAff · GA4 · Google Tag
Manager · Looker Studio

PROFESSIONAL EXPERIENCE

Lead of Growth Marketing | bandera.agency | 2022 - Present
Sofia, Bulgaria · B2C performance marketing for fintech and consumer app brands · Georgia, Uzbekistan, Philippines
• Own paid acquisition for 2–3 consumer brands concurrently, managing monthly media budgets from $100K to $1M
across paid search, paid social, and affiliate.
• Reduced blended CAC by 30% within 12 months by rebuilding budget allocation and channel mix across search, social,
and affiliate.
• Improved LTV by 15% in Slovenia, Georgia, Uzbekistan, and the Philippines through audience segmentation and targeting
by customer value tier.
• Lead cross-functional paid media teams of 3-9 specialists depending on project scope, covering media buying, creative
production, and analytics.
• Cut campaign speed-to-market by 23% by designing AI-driven workflows for ICP research, creative briefing, and
personalized outreach.

Performance Marketing Lead | Moneyveo | 2018 - 2022
Kyiv, Ukraine · consumer lending app · promoted from Team Lead, Paid Social to Deputy Head of Performance Marketing
• Owned a $1M monthly paid media budget and group-level KPIs for sales, CAC, and LTV, delivering 37% sales growth in
the final year.
• Acquired 100K customers in 5 months for a new consumer fintech app launch, driving the entire volume through paid
social and teaser network buying.
• Beat sales targets by 105% by rebuilding paid social audience targeting and introducing a structured creative testing
cadence.
• Led a team of 8 specialists across paid social and teaser networks, owning channel-level planning, budgets, and
performance reporting.

Digital Sales Coordinator | LIGA:ZAKON | 2016 - 2017
• Delivered 15 campaign launches on time by building media plans and coordinating paid digital promo campaigns.

EDUCATION & CERTIFICATIONS
• Bachelor's Degree, International Business and Management - Ukrainian Academy of Banking of the National Bank of
Ukraine
• Digital Marketing Manager Certificate - Digital Marketing Institute, Ireland, 2019
• Google AI Fundamentals - Coursera, 2026