Анна

ANNA MOROSHCHUK
Middle PPC Specialist
Middle PPC & Lead Generation Manager with 2 years of experience for
E-com and Lead Gen projects through Google Ads, Meta managing
over $50K in monthly ad spend.

Telegram: @Annappc25
(UA) [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)


SKILLS
Paid Media: Google Ads (Search, Shopping, PMax, Demand Gen), Meta Ads
Tools & Platforms: Google Ads, Meta Ads Manager, Google Keyword Planner, Google Ads Editor, Google Merc
Manager (GTM), SERP analysis, CRO basics (landing page optimization), Claude, Looker Studio, Microsoft Cla
WhatConverts, CallRail
Skills: Keyword research, search intent analysis, competitor analysis, conversion tracking setup, funnel analy
GA4 & GTM, landing page optimization, call tracking, form tracking
Metrics: ROAS, CPA, CPC, CTR, CR, CPM etc.
Languages: English (B1-B2), Ukrainian (fluent), Russian (fluent), Romanian (A2)

EXPERIENCE
Middle PPC Manager (Lead Generation) | NW Group
USA & New Zealand | Jun 2025 – Present

• Managed and optimized Google Ads lead generation campaigns for service-based businesses across the
US and New Zealand markets: plumbing, electrical services, pool safety systems, photography, home
remodeling, transportation, portable building rentals, concrete services, and more.
• Built and scaled lead generation campaigns focused on qualified leads, CPL optimization, and predictable
inbound lead flow
• Conducted keyword research, search intent analysis, SERP analysis, search terms optimization, and
negative keyword expansion to improve traffic quality and reduce wasted spend
• Audited and restructured client accounts, improved targeting and conversion tracking, optimized
campaigns through bidding strategies, audience segmentation, geo targeting, A/B experiments, and
landing page improvements
• Set up and optimized conversion tracking through GA4 and GTM, including phone click tracking, form
submissions, event tracking, custom triggers, tags, and variables
• Managed up to 10 clients simultaneously with a combined monthly ad spend of approximately $50,000
• Created weekly and monthly reports focused on CPL, CPA, CTR, CVR, conversions, lead quality, and
overall campaign performance
• Worked with GA4, GTM, WhatConverts, Looker Studio, Google Ads Editor, Microsoft Clarity, Semrush,
SpyFu, and SE Ranking

PPC Specialist (E-commerce)| Uplify Agency
Ukraine | Nov 2024 – Jun 2025

• Managed and optimized Google Ads campaigns for e-commerce projects with a focus on sales growth,
ROAS optimization, and revenue scaling
• Built and scaled campaigns across major Google Ads campaign types, including Performance Max,
Search, Shopping, and YouTube
• Worked with e-commerce brands in niches such as children’s clothing, sports nutrition, sports
equipment, kids’ toys, bicycles and bicycle accessories, home goods, funeral design products, perfumery,
bedding, and other online retail niches
• Conducted niche research, campaign planning, keyword research, feed optimization, and ongoing

performance optimization
• Set up and managed Google Merchant Center accounts, including diagnostics, policy issue resolution,
feed troubleshooting, and product/account unblocking
• Optimized product feeds through title optimization, description improvements, and custom labels to
improve Shopping and Performance Max campaign performance
• Analyzed GA4 data, conversion performance, user behavior, and campaign metrics to improve ROAS and
overall account performance
• Set up basic conversion tracking, tags, triggers, and events through Google Tag Manager (GTM)
• Managed up to 15 clients simultaneously with a combined monthly ad spend of approximately $10,000
• Created performance reports focused on ROAS, CPA, conversions, ad spend, and overall campaign
performance



Certificates

• 01/2026 — Skillshop Certification: AI-Powered Search Ads
• 11/2025 — Skillshop Certification: Google Display Advertising
• 08/2025 — Skillshop Certification: Google Ads Measurement Certification
• 07/2025 — Mate Academy Certificate: Digital Marketing Basics

Education

Mykolaiv National Agrarian University
Mykolaiv, Ukraine | Sep 2011 – Aug 2018

Master’s Degree in Organization Management