Олександра

Oleksandra Berchak
UX/UI Designer
Vinnytsia, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Linkedin

Professional summary

3 years of experience in web and mobile products (E-commerce, Healthcare, SaaS). Skilled in UX
research, user flows, hypothesis validation, prototyping, and design systems. Improved key
metrics by optimizing user flows: increased conversion rate up to 12% and reduced feature drop-
off to ~10%. Launched a pre-release landing page that attracted 150+ beta users. Collaborated
with crossfunctional teams and led features from hypothesis to release.

Work experience

UX/UI Designer | Faide - AI-powered Mental Health App (Aug 2025 - Mar 2026)
Designed and launched a pre-release landing page to support user acquisition, attracting 150+
users to beta testing and advisor onboarding

Conducted user research, usability testing and validated product hypotheses

Optimized UX flows and product structure based on user behaviour insights, improving clarity
and reducing friction in core scenarios

Collaborated with cross-functional teams to refine product direction and validate implemented
solutions before release

Product Designer | Vitrager - SaaS platform (NDA project) (Jan 2024 - Mar 2025)
Optimized core product features including a website builder, window configurator, C RM system,
and analytics dashboard

Improved user flows and interaction logic, reducing Feature Drop-off rate to ~10% in key user
actions

Simplified complex UX flows, reducing customer support load and improving usability

Collaborated with cross-functional teams (PM, developers) to deliver scalable product
solutions aligned with business goals

Product Designer | Korsa Windows - E-commerce (Jan 2024 - Jan 2025)
Optimised product selection and checkout flows that improved conversion rate (C R) to 12%

Simplified complex product configuration, reducing dependency on phone consultations and
increasing user self-service

Improved UX flows and interface clarity reducing friction in key user scenarios

Established scalable UX patterns and reusable components, contributing to cross-product
consistency across the Vitrager platform

Applied product thinking and data-informed decisions to iterate on user journeys and improve
overall user experience

UX/UI Designer | Freelance (Aug 2023 - Jan 2024)
R edesigned a cross-platform (iOS & Android) healthcare app, improving usability, navigation,
and overall UI consistency

Created 20+ high-quality Dribbble shots for a startup design agency, helping attract new
clients and strengthen brand visibility
 Oleksandra Berchak
UX/UI Designer
Vinnytsia, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Linkedin

Skills

Hard: User Research, User Interviews, User Persona, Usability Testing, A/B Testing, Product
Thinking, Hypothesis Generation & Validation, Data-informed Decision Making, UX Audit, User
Flows, Wireframing, Prototyping, Interaction Design, Information Architecture, Design Systems,
Responsive Web & Mobile Design, CJM, Human-Centered Design, Material Design

Soft: Analytical Thinking, Problem-solving, Cross-functional Collaboration, Communication,
Proactivity, Adaptability, Time Management

Tools: Figma, FigJam, Miro, Chat GPT, Midjorney, Loom, Adobe Photoshop, Jira, Maze

Certufication

Psychology Behind Gamified Experiences – Uxcel

Design Accessibility – Uxcel

Intuitive UI In Practice Workshop – CASES

UX/UI Design – Beetroot Academy

Portfolio

Notion