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Спеціаліст з маркетингу
- City of residence:
- Ivano-Frankivsk
- Ready to work:
- Ivano-Frankivsk, Remote
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You can get this candidate's contact information from https://www.work.ua/resumes/18916335/
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MARIANA POPADYN
Email Marketing & Marketing Automation
Specialist (Klaviyo)
SUMMARY
Klaviyo Certified Email Marketing Specialist focused on lifecycle automation, customer journeys,
and CRM workflows that support conversion, retention, and customer engagement. Experienced in
building structured email flows, segmentation systems, and automation logic based on customer
behavior. Strong understanding of funnel strategy, trigger logic, workflow troubleshooting, and
marketing automation tools.
EXPERIENCE
Email Marketing & Marketing Automation Specialist (Freelance/Projects)
Built lifecycle email flows including welcome, abandoned cart, webinar reminder, post-purchase,
retention, and win-back sequences.
Designed customer journey logic based on user behavior, engagement, and funnel stages.
Set up automation workflows in Klaviyo and ActiveCampaign
Worked with segmentation, lead management, and CRM organization systems.
Integrated marketing tools using Zapier and Make.
Investigated and resolved trigger, mapping, synchronization, and automation flow issues.
Applied A/B testing principles and flow optimization practices.
Structured lead generation and conversion funnels for simulated business cases.
Email Marketing Projects (Training & Simulated Cases)
Created automation workflows for ecommerce and subscription-based businesses scenarios.
Built sample CRM and lifecycle automation systems using real-world marketing logic.
Practiced audience segmentation, email sequencing, and funnel structuring.
Documented workflows logic and automation processes for future optimization.
SKILLS
Email Marketing (Klaviyo, ActiveCampaign)
Marketing Automation & Lifecycle Flows
CRM & Segmentation
Funnel Strategy (Acquisition, Conversion, Retention)
Automation Troubleshooting
A/B Testing & Optimization
Workflows Logic & Customer Journeys
Integration (Zapier &Make)
TOOLS
Klaviyo | ActiveCampaign | HubSpot | Zapier | Make | ClickFunnels | Google Sheets
EDUCATION & CERTIFICATIONS
Marketing Automation School MASC
Klaviyo Certified Specialist
Make Basic Certification
Email Marketing & Marketing Automation
Specialist (Klaviyo)
SUMMARY
Klaviyo Certified Email Marketing Specialist focused on lifecycle automation, customer journeys,
and CRM workflows that support conversion, retention, and customer engagement. Experienced in
building structured email flows, segmentation systems, and automation logic based on customer
behavior. Strong understanding of funnel strategy, trigger logic, workflow troubleshooting, and
marketing automation tools.
EXPERIENCE
Email Marketing & Marketing Automation Specialist (Freelance/Projects)
Built lifecycle email flows including welcome, abandoned cart, webinar reminder, post-purchase,
retention, and win-back sequences.
Designed customer journey logic based on user behavior, engagement, and funnel stages.
Set up automation workflows in Klaviyo and ActiveCampaign
Worked with segmentation, lead management, and CRM organization systems.
Integrated marketing tools using Zapier and Make.
Investigated and resolved trigger, mapping, synchronization, and automation flow issues.
Applied A/B testing principles and flow optimization practices.
Structured lead generation and conversion funnels for simulated business cases.
Email Marketing Projects (Training & Simulated Cases)
Created automation workflows for ecommerce and subscription-based businesses scenarios.
Built sample CRM and lifecycle automation systems using real-world marketing logic.
Practiced audience segmentation, email sequencing, and funnel structuring.
Documented workflows logic and automation processes for future optimization.
SKILLS
Email Marketing (Klaviyo, ActiveCampaign)
Marketing Automation & Lifecycle Flows
CRM & Segmentation
Funnel Strategy (Acquisition, Conversion, Retention)
Automation Troubleshooting
A/B Testing & Optimization
Workflows Logic & Customer Journeys
Integration (Zapier &Make)
TOOLS
Klaviyo | ActiveCampaign | HubSpot | Zapier | Make | ClickFunnels | Google Sheets
EDUCATION & CERTIFICATIONS
Marketing Automation School MASC
Klaviyo Certified Specialist
Make Basic Certification
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The candidate's resume is posted at https://www.work.ua/resumes/18916335/