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Керівник з маркетингу
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- Керівник з маркетингу, Бренд-менеджер, Директор з маркетингу, Head of Growth, Керівник проєкту
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- Kyiv
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MARYNA SOLOMANCHUK
Kyiv, Ukraine
[open contact info ](look above in the "contact info" section)
[open contact info ](look above in the "contact info" section)
LinkedIn
HEAD OF MARKETING | GROWTH | BUSINESS TRANSFORMATION |
INTERNATIONAL OPERATIONS
EXECUTIVE PROFILE
Marketing and business growth leader with 10+ years of experience driving commercial
growth, customer acquisition, market expansion, and organizational transformation
across B2B and B2C businesses.
Led regional and international marketing initiatives at Uber, Creatio, and JTI across
Europe and North America. Experienced in building and scaling teams, leading
cross-functional transformation programs, launching products and services, and
aligning marketing with measurable business outcomes.
Strong combination of strategic thinking, operational excellence, customer-centricity,
and leadership experience in complex international organizations.
CORE LEADERSHIP EXPERTISE
• Marketing Strategy & Execution
• Customer Acquisition & Retention
• Customer Experience (CX)
• Growth Strategy
• Product & Service Marketing
• Go-to-Market Strategy
• CRM & Lifecycle Marketing
• Commercial Excellence
• Business Transformation
• Team Leadership & Organizational Development
• Cross-functional Management
• International Market Expansion
KEY CAREER ACHIEVEMENTS
• 10+ years of leadership experience across Marketing, Growth, Product Marketing,
and Business Development.
• Managed regional marketing initiatives across 10+ international markets.
• Led marketing programs with annual budgets exceeding $1M.
• Built and transformed international teams across marketing and business
development functions.
• Led launch and market expansion initiatives across Europe and North America.
PROFESSIONAL EXPERIENCE
SPARKLEAD | CEO
2023–2025
Launched a B2B lead generation and growth agency serving international clients.
Selected Achievements
• Developed company positioning, commercial strategy, and growth framework.
• Built scalable customer acquisition systems and outbound growth engines.
• Led business development, operations, and client delivery functions.
• Established Sparklead among the Top-5 lead generation agencies in Ukraine through
organic growth.
CREATIO | Global SaaS Company
Head of Growth, North America & Western Europe
2020–2022
Led the transformation and scaling of business development operations across
strategic international markets.
Selected Achievements
• Led organizational transformation initiative across a 20+ person team.
• Recruited, trained, and developed international business development managers.
• Achieved 100% YoY growth in Sales Qualified Leads.
• Improved alignment between marketing, sales, and business development teams.
• Built scalable processes supporting commercial growth and operational efficiency.
Head of Product Marketing
2019–2020
• Developed product positioning and go-to-market strategies across North America
and Western Europe.
• Led customer-focused marketing initiatives supporting adoption and revenue growth.
• Translated customer insights into differentiated value propositions and marketing
programs.
UBER | Regional Marketing Manager, Central & Eastern Europe
2017–2019
Led regional marketing across seven countries with responsibility for customer
acquisition, engagement, retention, and market growth.
Selected Achievements
• Managed integrated marketing initiatives across Poland, Ukraine, Romania, Czechia,
Estonia, Lithuania, and Slovakia.
• Managed annual marketing budgets exceeding $1M.
• Led launch strategy and go-to-market execution for Uber Shuttle in Kyiv.
• Drove customer acquisition through CRM, partnerships, digital marketing, events,
and performance campaigns.
• Worked cross-functionally with operations, product, and regional leadership teams to
support business growth.
JAPAN TOBACCO INTERNATIONAL (JTI)
Brand Manager
2016–2017
• Led brand communication, portfolio development, and activation initiatives for
international brands.
• Managed strategic brand planning and consumer marketing activities.
• Supported market share growth and commercial performance objectives.
Direct-to-Consumer Specialist
2013–2016
• Managed customer engagement and activation programs.
• Supported acquisition, loyalty, and retention initiatives.
EDUCATION
Harvard Business School
Strategy Certification
Academy of Municipal Administration
Master of Science in Economics
ADDITIONAL INFORMATION
• International leadership experience across Europe and North America.
• Experience managing multicultural and cross-functional teams.
• Speaker at B2B Rocks Paris 2024.
• Languages: Ukrainian (Native), English (Fluent).
Kyiv, Ukraine
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HEAD OF MARKETING | GROWTH | BUSINESS TRANSFORMATION |
INTERNATIONAL OPERATIONS
EXECUTIVE PROFILE
Marketing and business growth leader with 10+ years of experience driving commercial
growth, customer acquisition, market expansion, and organizational transformation
across B2B and B2C businesses.
Led regional and international marketing initiatives at Uber, Creatio, and JTI across
Europe and North America. Experienced in building and scaling teams, leading
cross-functional transformation programs, launching products and services, and
aligning marketing with measurable business outcomes.
Strong combination of strategic thinking, operational excellence, customer-centricity,
and leadership experience in complex international organizations.
CORE LEADERSHIP EXPERTISE
• Marketing Strategy & Execution
• Customer Acquisition & Retention
• Customer Experience (CX)
• Growth Strategy
• Product & Service Marketing
• Go-to-Market Strategy
• CRM & Lifecycle Marketing
• Commercial Excellence
• Business Transformation
• Team Leadership & Organizational Development
• Cross-functional Management
• International Market Expansion
KEY CAREER ACHIEVEMENTS
• 10+ years of leadership experience across Marketing, Growth, Product Marketing,
and Business Development.
• Managed regional marketing initiatives across 10+ international markets.
• Led marketing programs with annual budgets exceeding $1M.
• Built and transformed international teams across marketing and business
development functions.
• Led launch and market expansion initiatives across Europe and North America.
PROFESSIONAL EXPERIENCE
SPARKLEAD | CEO
2023–2025
Launched a B2B lead generation and growth agency serving international clients.
Selected Achievements
• Developed company positioning, commercial strategy, and growth framework.
• Built scalable customer acquisition systems and outbound growth engines.
• Led business development, operations, and client delivery functions.
• Established Sparklead among the Top-5 lead generation agencies in Ukraine through
organic growth.
CREATIO | Global SaaS Company
Head of Growth, North America & Western Europe
2020–2022
Led the transformation and scaling of business development operations across
strategic international markets.
Selected Achievements
• Led organizational transformation initiative across a 20+ person team.
• Recruited, trained, and developed international business development managers.
• Achieved 100% YoY growth in Sales Qualified Leads.
• Improved alignment between marketing, sales, and business development teams.
• Built scalable processes supporting commercial growth and operational efficiency.
Head of Product Marketing
2019–2020
• Developed product positioning and go-to-market strategies across North America
and Western Europe.
• Led customer-focused marketing initiatives supporting adoption and revenue growth.
• Translated customer insights into differentiated value propositions and marketing
programs.
UBER | Regional Marketing Manager, Central & Eastern Europe
2017–2019
Led regional marketing across seven countries with responsibility for customer
acquisition, engagement, retention, and market growth.
Selected Achievements
• Managed integrated marketing initiatives across Poland, Ukraine, Romania, Czechia,
Estonia, Lithuania, and Slovakia.
• Managed annual marketing budgets exceeding $1M.
• Led launch strategy and go-to-market execution for Uber Shuttle in Kyiv.
• Drove customer acquisition through CRM, partnerships, digital marketing, events,
and performance campaigns.
• Worked cross-functionally with operations, product, and regional leadership teams to
support business growth.
JAPAN TOBACCO INTERNATIONAL (JTI)
Brand Manager
2016–2017
• Led brand communication, portfolio development, and activation initiatives for
international brands.
• Managed strategic brand planning and consumer marketing activities.
• Supported market share growth and commercial performance objectives.
Direct-to-Consumer Specialist
2013–2016
• Managed customer engagement and activation programs.
• Supported acquisition, loyalty, and retention initiatives.
EDUCATION
Harvard Business School
Strategy Certification
Academy of Municipal Administration
Master of Science in Economics
ADDITIONAL INFORMATION
• International leadership experience across Europe and North America.
• Experience managing multicultural and cross-functional teams.
• Speaker at B2B Rocks Paris 2024.
• Languages: Ukrainian (Native), English (Fluent).
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The candidate's resume is posted at https://www.work.ua/resumes/18942450/