Аліса

ALICE POCHERNINA
SMM Specialist

Date of Birth: Dec 17, 2005 Location: Bucharest, Romania
Email: [open contact info](look above in the "contact info" section) Phone: [open contact info](look above in the "contact info" section)

Profile: SMM Specialist with 3 years of experience in developing and implementing effective brand promotion
strategies across major social media platforms. Proven track record of managing personal, expert, and small
business accounts to drive engagement and growth.

WORK EXPERIENCE
Throughout my career in social media marketing, I have successfully collaborated with personal blogs, expert
brands, and small businesses. Key responsibilities and achievements include:

• Developed and executed comprehensive content strategies customized for diverse social media ecosystems.
• Authored high-converting copy, scripts, engaging posts, and interactive Stories tailored to target audiences.
• Managed community interactions, monitoring comments and direct messages to improve audience retention
and foster community growth.

EDUCATION & CERTIFICATIONS
Bachelor’s Degree in Marketing
Bucharest Academy of Economic Studies (ASE) | 2023 – Present

"Marketing and SMM" Certification
NewLook Online School | 2023

Content and Visual Design Course
Weberg

SKILLS
• Content Creation: Copywriting, creative storytelling, and campaign strategy.
• Community Management: Public relations, customer communication, and engagement optimization.
• Design & Video Editing: Visual design and video post-production (Canva, Adobe Photoshop, CapCut).
• Languages: English (B2 Upper-Intermediate), Russian (Native).

ADDITIONAL INFORMATION
• Successfully launched and maintained SMM projects for a variety of clients, including startups and local small
businesses.
• Committed to continuous professional development by attending industry-leading webinars, marketing courses,
and digital trends workshops.
PORTFOLIO / SELECTED CASES

1. Cosmetologist 2. Photographer
@dmytrenko_cosmetolog @katya_zima_ph

3. Interior Designer 4. Pastry Shop
@alina.alegre @cofetaria.mura.n.gura

5. Personal Blog 6. Georgian Restaurant "La Georgia"
@californiamagics @lageorgiarestaurant

7. Supplements & Vitamins Brand
@keyelements.supplements