Юлія

Yuliia Prodyvus
SMM and PR specialist
Warsaw, Poland • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section) • Telegram: @liya_west
LinkedIn: [open contact info](look above in the "contact info" section)
Portfolio: https://www.behance.net/gallery/172989023/Portfolio

PROFESSIONAL SUMMARY
Marketing manager with 5+ years of experience across employer branding, IT services, edtech, and
consumer brands. Built and executed recruitment marketing campaigns, employer brand content,
HR Telegram communities, employee advocacy initiatives, and paid social campaigns to attract and
engage candidates. Strong in turning marketing into measurable talent pipelines through content
strategy, Meta and LinkedIn Ads, funnel analytics, A/B testing, copywriting, and competitor research.
Comfortable owning campaigns end-to-end — from idea and execution to optimization and impact
reporting — in fast-moving, cross-functional environments.

CORE SKILLS
Recruitment Marketing, Hiring Campaigns, Brand Ambassadors, Strategic Partnerships, Content
Strategy, Social Media Marketing, Paid Social Advertising (Meta, LinkedIn), Campaign
Management, Copywriting, A/B Testing, Lead Generation, Email Marketing, Audience & Competitor
Research, Stakeholder Management, Cross-Functional Collaboration, Roadmap Planning, Graphic
Design, Video Editing, SEO, Website Administration.

Tools: Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Ahrefs,
HubSpot, SendPulse, Hootsuite, Metricool, Jira, Trello, Figma, Canva, WordPress, Teamtailor,
Brand24.

Social media work with: Instagram, Facebook, LinkedIn, Telegram, Threads, YouTube, Reddit,
Twitter

PROFESSIONAL EXPERIENCE

SMM, Community & Paid Ads (Employer Brand) 05/2025 – 02/2026
UPSTARS
• Built and executed employer brand and talent marketing campaigns to attract candidates and
support the recruitment funnel.
• Planned and optimized Meta and LinkedIn paid campaigns for talent attraction, tracking CTR,
CPM, CPA, audience engagement, and campaign performance.
• Developed content strategies and campaign roadmaps across social media, HR Telegram,
partnerships, and internal advocacy channels.
• Launched employee advocacy initiatives, helping employees become authentic brand
ambassadors and strengthening referral-driven engagement.
• Grew and managed talent communities, including an HR Telegram channel, as a scalable channel
for employer awareness and candidate engagement.
• Initiated brand collaborations, charity partnerships, and creative communication mechanics to
increase employer brand visibility.
• Conducted competitor, market, and trend research to generate campaign hypotheses and test
them through A/B testing.
• Collaborated with Design, Motion, PR, Copywriting, Recruitment, and Events teams to deliver
campaigns end-to-end.

Marketing Specialist 02/2024 – 03/2025
ProCoders
• Built marketing strategies and content plans for a B2B IT services company.
• Conducted ongoing market, competitor, and trend research to inform positioning and campaign
decisions.
• Launched and managed paid ad campaigns for lead generation; tracked CTR, CPM, and CPA.
• Designed visuals for social media, ad banners, and website (illustrations, banners, icons, CTAs).
• Produced video content (Reels and YouTube Shorts) and ran email marketing campaigns.
• Administered the company website on WordPress: articles and landing pages.
• Developed ideas for corporate gifts and branded merchandise to strengthen brand identity and
audience engagement.

SMM & Paid Ads Specialist 09/2021 – 03/2024
Marketing Agency Projects - clients TSMG, LenGreo, Meest and other B2B and B2C brands
• Created SMM strategies and content plans, monitored competitors and market trends.
• Analyzed social media performance and adjusted content strategy based on results.
• Managed targeted ad campaigns and ran email marketing campaigns for client audiences.
• Administered client websites: articles and landing pages.

EDUCATION & CERTIFICATIONS
Master's Degree in Philology (English Language) 09/2019 – 12/2020
National Pedagogical Dragomanov University

Bachelor's Degree in Philology, Translator (English & French) 09/2015 – 06/2019
National Academy of the National Guard of Ukraine

Digital Marketing Manager 06/2024 – 11/2024
Udemy

Digital Marketing Advanced 04/2026 – 06/2026
Projector

Creative Marketing 05/2026 – 06/2026
Projector

LANGUAGES
Ukrainian - Native
English - B2 (Upper-Intermediate)
Polish - A2 (Pre-Intermediate)