Alina

Mob. / WhatsApp : [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section) / [open contact info](look above in the "contact info" section)
Current Country Location: Dubai, UAE

Name: Alina Romanyuk
Mob: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
Valid UAE Driving License

Birth Date: 30th November 1982
Nationality: Ukrainian
Marital Status: Married
Languages: Ukrainian, Russian, English, Arabic
Visa: Work Permit
Current Location: Dubai, UAE
Notice Period: Immediate
Education: MBA Graduate Swiss School of Management
MBA - Global Management & Leadership
Mob. / WhatsApp :
[open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section) / [open contact info](look above in the "contact info" section)
Current Country Location: Dubai, UAE

CAREER OBJECTIVE
Obtain a challenging leadership position applying creative problem solving and lean management skills with a growing company to achieve optimum utilization of its resources and maximum profits.

Management & Leadership Skills
Technical Skills
Sales & Marketing Skills
Emotional Intelligence
Motivation
Task delegation
Decision-Making
Planning & Prioritizing
PMS: Opera, Protel, Winhms
Microsoft Office Pack: Word, Excel, Access, Publisher, Outlook, Powerpoint
Adobe Creative Suite: Illustrator, Photoshop
Attention to detail & aesthetics
Research and data analysis
Digital Marketing
Customer Relationship Management
Lead generation
Negotiation
Public speaking
Analytic skills and numeracy
Closing

Director Of Sales & Marketing
UAE, SEYCHELLES, MALDIVES, QATAR & EGYPT SALES & MARKETING EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS
Monthly performance review: Prepare hotels’ monthly performance presentations, analyze the trend, market position, and variance in hotel financial performance (profit & loss statement). Prepare points of discussion prior to attending monthly operations meeting with hotel management teams and critique the results.
Team: Leading Global Sales Offices and Local Sales Team; Identifying and reviewing Performance Against Targets and Goals. Working closely with Group Marketing, PR, Content & Communication, and Revenue/Reservations Management Team.
Forecast: Prepare monthly/quarterly/annually re-forecast of hotels’ profit and loss statements for consolidation into the company projected performance.
Market survey: Conduct market surveys and present survey results to management to update market condition in terms of hotel industry demand & supply. Attend hotel industry conferences. Maintain and update database of market demand & supply.
Budgeting: Review, analyze, and critique annual hotel budgets as prepared by hotel management teams. Review past performance, hotel industry demand & supply, and other market conditions information into the analysis to prepare points of discussion prior to attending a budget meeting with hotel management teams and critique the proposed hotel budgets.
Sales & Marketing Activities: Managing the marketing budget, marketing, advertising, sales plans, programs and annual budget to enable the development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Preparing Yearly agenda for Trade Shows, Exhibitions and International Sales Call Plans within the approved yearly budget.
Rate Strategy: Yearly Contracting, developing rates & Strategic/Tactical Promotions, group sales deployment strategies through a reviewing of competitive data, demand analysis, and mix management. Oversee and ensure the updating of rates, promotions on the hotel website, OTA's (Online travel agents), GDS etc. without any rate parity.

Position : Head Of Sales
Period : June 2025 – Current
Hotel Name : Al Rais Holding, Arabian Boutique Hotel Dubai
Reporting to : CEO / GCEO

Family Break

Position : Director of Sales & Marketing
Period : July 2023 – Aug 2024
Hotel Name : eStay Hotel (Dubai, UAE) – 220 keys
Reporting to : General Manager/CEO

Position : Director of Sales & Marketing
Period : 1 April 2021 – May 2023
Hotel Name : Class Hotel Apartments (Dubai, UAE) – 132 keys
Reporting to : General Manager/MD

Position : Director of Sales & Marketing
Period : December 2019 – August 2020 (left due to COVID-19 hotels and country closure)
Hotel Name : Savoy Seychelles Resort & Spa (161 keys) & Coral Strand Smart Choice Hotel (163 keys)
Reporting to : Cluster General Manager

Position : Assistant Director of Sales (acting DOSM – Head of Department)
Period : January 2019 – December 2019
Hotel Name : Class Hotel Apartments (Dubai, UAE) – 132 keys
Reporting to : General Manager/MD

Position : Assistant Director of Sales (acting DOSM – Head of Department)
Period : August 2017 – October 2018
Hotel Name : Olhuveli Beach & Spa Maldives (Sun Siyam Resorts) – 225 keys
Reporting to : General Manager

Position : Senior-Sales Manager Leisure Sales
(In charge of Travel Trade Segment, handling Wholesalers, DMCs & Travel Agents)
Period : April 2016 – July 2017
Hotel Name : First Central Hotel Suites (Central Hotels) (Tecom, Barsha Heights) – 524 keys
Reporting to : Director of Sales & Marketing

Position : Senior-Sales Manager Corporate & Leisure Sales
(Sports and Government/Diplomatic accounts as well as Airlines and RFP)
Period : August 2015 – April 2016
Hotel Name : Grand Excelsior -Bur Dubai – 282 keys
Reporting to : Director of Sales

NOTE: From March till September 2015 has been on Maternity leave

Position : Sales Manager Corporate
(Government/Diplomatic Affairs & Sports Associations)
Period : July 2014 – March 2015
Hotel Name : Gloria Hotels & Resorts – 2000 keys
Reporting to : Director of Sales

Position : Sales Manager Corporate
Period : October 2012 – June 2014
Hotel Name : Habtoor Grand Hotel & Spa – 446 keys
Reporting to : Director of Sales and Marketing

Position : Marketing & Events Manager
Period : February 2012 – September 2012
Company : Millennium Investments in marketing affiliation with Fashion TV
Hospitality Division – Ornina Restaurant and Lounge, Fashion TV Café Al Wahda Mall, Rotana TV Café JBR
Reporting to : Managing Director and VP Sales and Marketing MENA Fashion TV

Position : Sales Executive - Corporate & Leisure Sales
Period : December 2010 – January 2012
Hotel Name : Grand Millennium Al Wahda – 840 keys
Reporting to : Director of Sales and Marketing

Position : Sales Executive - Corporate
Period : December 2008 – October 2010
Hotel name : Movenpick Tower & Suite (Doha, Qatar) – 347 keys
Reporting to : Director of Sales and Marketing

CERTIFICATES
• Masters Degrees (Diploma) - Swiss School of Management - Global Management & Leadership
• Advanced Practical Digital Marketing - London International Studies and Research Center Certificate
• Google - United States of America Certified
• CPD - London - United Kingdom Certified in Digital Marketing
• Govt. of. Dubai - KHDA Dubai Certified in Digital Marketing
• British Chambers of Commerce Certified in Digital Marketing

TRAININGS
• Cross Training for Revenue & Reservations
• Cross-Training in Sales and Marketing Department for a position of Sales Executive.
• Selling Skills.
• Training for Leadership.
• RFP Training with ‘Insights’.
• Negotiation & Influencing
• Sales Leadership
• Graduate Sales Development
• New World of Account Management & Strategic Selling” - IFH.
• TSA – ESS1 & ESS2 (Essential Selling Skills).
• Stress Management.
• Telephone Techniques.
REFERENCE TO CONTACT

Mr. Sergey Klymenko
Cluster General Manager & Head of Hospitality Deprtment (VP Sales & Marketing)
Savoy Seychelles Resort & Spa
Mob: [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) ( or/and [open contact info](look above in the "contact info" section) )

Mr. Mohamed Hilmy
General Manager
Olhuveli Beach & Spa Maldives
Mob: [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Mr. Mike Audrian
Director of Human Resources
Conrad Maldives, Rangali Island (worked together at Grand Millenium Al Wahda)
Mob: [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Mr. Adnan Aridi
BDB(Business Partner)
Voyage Tours (worked together for 10 years in Dubai)
Mob: [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

LinkedIn Recommendations
Sales Executive
Mövenpick Tower & Suites Doha
Referred by: Mr. Sanjeev Tandon
Area Director of Sales & Marketing - West India at Hyatt Hotels Corporation
“Alina in a hard-working person who is highly motivate and a go-getter. She is always willing to learn and grow. She completes any task given to her to her best ability and goes the extra mile to ensure its success. Being multi-lingual is also one of her strengths. I strongly recommend Alina as a strong resource and an asset to any organization.”

Assistant Director of Sales (acting DOSM – HOD)
Olhuveli Beach & Spa Maldives (Sun Siyam Resorts)
Referred by: Mr. Mohamed Abubaker Sittik
Sales & Marketing Coordinator
“I am so glad to write this recommendation to Ms. Alina Romanyuk. I have to start from my interview experience with her. So far it is the best interview I ever had. It was more of conversational than the usual interview questions. From the day one I met her, I started learning so much about sales and leadership. She holds on to a strong principle of ‘Treating Humans as Humans’ which is an amazing quality I admire. I was in Reservations for about 8 years so my emails were always to the point. She helped me to soften my email tone to be more of sales level. She never failed to appreciate people around her and offer assistance whenever possible. She is an amazing leader that I look up to. If given an opportunity to work with her again, I would immediately grab it. A professional like her is a great asset to any organization and a leader like her is what you need to create a fantastic team. “

Assistant Director of Sales (acting DOSM – HOD)
Olhuveli Beach & Spa Maldives (Sun Siyam Resorts)
Referred by: Mr. Rakesh Gupta
Account Director of Sales & Marketing SunSiyam (India Market)
“I have worked with many executives in my career. Few of them have ever compared with Alina Romanyuk. She combines her incredible talent for positioning, Marketing ideas, Sales and communications skills with an extraordinary sense of strategy and timing. She manages the property and is exacting when it comes to her expectations of perfection. I cannot recommend her enough. She is simply a superstar in her field.”

Assistant Director of Sales (acting DOSM – HOD)
Olhuveli Beach & Spa Maldives (Sun Siyam Resorts)
Referred by: Mr. Riza Ahmed
Assistant Front Office Manager
“One of the very best directors of sales I met. Very understanding and always ready to support others with positive thinking. Great teamwork always.”

Senior-Sales Manager Leisure Sales
First Central Hotel Suites
Referred by: Mr. Wael El Behi
General Manager
“I had the opportunity to work with Alina at First Central HotelSuites and she showed dedication and commitment.”

Senior-Sales Manager Leisure Sales
First Central Hotel Suites
Referred by: Ms. Rochelle D’Souza
Front Office Supervisor
“Alina is very down to earth person. Treats all her teammate alike and makes sure she delivers what she promises to her client.”

Sales Manager Corporate & Leisure
Habtoor Grand Hotel & Spa
Referred by: Mr. Romani Tahsin
Director of Sales & Marketing
“Very passionate, dynamic, smart salesperson who knows Gulf market very well, you may see her entertaining corporate client while she is taking care of leisure fam trip, key player in any sales team and would love to hire her in the nearest future to work within my team..”
AI & Digital Skills
• Practical Application of Generative AI: Proficient in leveraging AI tools such as ChatGPT for content creation, communication refinement, and strategic planning. Demonstrated ability to use AI for improving proposal writing, sales presentations, and marketing narratives.
• AI-Enhanced Marketing: Familiar with integrating AI in digital marketing campaigns, including market trend analysis, automated customer segmentation, and content personalization.
• Digital Productivity Tools: Experienced in using AI-based productivity enhancements across CRM platforms, email automation, and hotel performance analytics.
• Knowledge Development: Continuously expanding knowledge in the field of artificial intelligence through hands-on use of AI assistants and engagement in strategic content and research planning.
• Strategic Understanding: Clear understanding of AI’s value in hospitality, particularly in revenue optimization, guest experience personalization, and competitive benchmarking.