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Dmytro Yukhymchuk
PPC Specialist
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Khmelnytskyi, Ukraine, remote LinkedIn

Telegram Can work during blackouts

SUMMARY

Results-driven PPC & Digital Marketing Specialist with hands-on experience in launching, managing, and
optimizing paid advertising campaigns across Google Ads and Meta Ads. Strong expertise in performance
marketing, keyword research, audience segmentation, and end-to-end conversion tracking. Deeply focused on
marketing analytics, unit economics, and building high-converting ad funnels that maximize ROI.
Demonstrated ability to successfully pass rigorous, multi-level technical evaluations in advertising architecture
and digital strategy. Proven track record in high-pressure, fast-paced environments. Adaptable and analytical
professional utilizing Generative AI tools to streamline marketing workflows, generate high-converting ad copy,
and scale campaign performance.

EXPERIENCE

03/2026 – 06/2026 Self-employed
PPC Specialist (Intensive Training & Simulation)
•Developed digital advertising strategies and segmented target audiences with specific
angles and tailored ad texts.
Built campaign structures for Search and Display, and successfully completed multi-
•

stage technical evaluations for Meta Ads and Google Ads.
Analyzed advertising funnels and configured conversion tracking (Primary and
•

Secondary goals) to optimize Smart Bidding performance.
[Portfolio project⁠ ]

11/2024 – 06/2026 Sous Chef
Managed and coordinated a 6-person kitchen team, ensuring zero downtime and
•

maintaining top performance during peak hours and high-pressure service periods.
Audited inventory data, monitored food costs, and redesigned waste tracking, which
•

directly reduced product loss and optimized kitchen budget efficiency.
Fixed daily workflow issues on the spot, adjusted processes as needed, and kept food
•

safety and quality standards.

EDUCATION

2018 High School Diploma
Specialized Secondary School No. 29

ADDITIONAL EDUCATION

PPC course at Mate academy Google Ads Search Certification Google Ads Display Certification
[certificate]⁠ [certificate]⁠ [certificate]⁠
 SKILLS

Creating, managing, and Setting up and optimizing Meta Keyword research, intent
optimizing Google Ads campaigns Ads campaigns analysis, and audience
Search, Display, Performance Max Facebook & Instagram segmentation

Developing media plans and Conversion tracking setup A/B testing for creatives, landing
forecasting budgets Google Tag Manager, pixels, events pages, and bidding strategies

Optimizing CTR, CPC, CPA, ROAS Remarketing and custom Crafting effective ad copy and
through data-driven decisions audience setup briefings for creatives

Competitor research using ad Analyzing performance using Reporting results and insights to
libraries and competitive tools dashboards and analytics stakeholders
platforms
Cross-team collaboration Polish:
designers, copywriters, product English Upper-Intermediate
teams Intermediate

TOOLS

Google Ads Meta Ads
Google Ads Transparency Center
• Meta Business Manager, Meta Ads, Meta Ads Library
Google Keyword Planner
•

Google Tag Manager
Google Analytics 4
Social Media Platforms
Google Sheets Facebook, Instagram

AI Tools Graphic & creative tools
ChatGPT (Prompt Engineering), Midjourney (Ad Canva
Creatives), Claude

Project management tools
Trello / Notion

ACHIEVEMENTS

Regional Champion in Adventure Tourism
Won 1st place in the regional championship, demonstrating strong teamwork, high endurance, and risk-
management skills.

Candidate for Master of Sports in Adventure Tourism