Contact information

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Work experience

Creative director

from 11.2024 to 01.2026 (1 year 3 months)
Firma Agency, Дистанційно (Маркетинг, реклама, PR)

Branding & Identity: Developing brand platforms,
creating corporate identities, positioning, and building a
strong image for the company and its clients.

Marketing Strategy: Developing, implementing, and
testing new marketing ideas and hypotheses to drive
business growth.

Performance Marketing: Setting up and launching
advertising campaigns (Google Ads, Meta Ads,
Instagramm, TikTok) as part of product maintenance and
growth.

Team Management: Managing design and lead
generation departments, delegating tasks, and
monitoring KPIs.

Campaign Direction: Guiding creative execution across
diverse projects to ensure every asset aligns with the
overarching marketing strategy and business goals.

Design Direction & Control: Translating concepts into
clear technical specifications for the design team and
monitoring execution at every stage to guarantee
alignment with the initial vision.

Communications: Engaging with the community, clients,
and partners to strengthen brand presence and authority.

Funnel Architecture: Designing and optimizing end to
end marketing funnels to guide potential clients from
initial awareness to final conversion.

Market Analysis & Expansion: Identifying new market
opportunities for business scaling and continuously
updating the ICP to ensure precise targeting.

Sales Enablement: Collaborating with sales teams to
provide high converting assets and ensuring marketing
leads effectively transition into the sales pipeline.

Budget Management: Overseeing marketing budgets
and resource allocation to maximize ROI and ensure cost
effective campaign delivery.

Content manager

from 03.2023 to 11.2024 (1 year 9 months)
Firma Agency, Дистанційно (Маркетинг, реклама, PR)

Market Analysis: Conducting regular audits of competitors
and market leader content strategies to implement the best
in class practices.

Content Audit & Revision: Analyzing the performance of
existing content assets, identifying growth opportunities,
and repurposing underperforming materials.

Brand Voice & Content Management: Managing brand
image through content, ensuring strict compliance with
editorial policies and visual standards across all channels.

Engagement Marketing: Developing engaging content
designed to retain the audience and build a loyal
community.

Integrated Copywriting (SEO/UX/Marketing): Crafting
copy optimized for search engines, user interfaces, and
direct sales objectives.

Conversion Funnels: Building high-performing sales
funnels by aligning visual assets with marketing logic to
drive user action and revenue.

Project manager

from 10.2022 to 12.2024 (2 years 3 months)
Firma Agency, Дистанційно (Маркетинг, реклама, PR)

Account Management & Client Relations: Building long
term client relationships, managing expectations, and
ensuring high Customer Satisfaction (CSAT) scores.

Market & Competitive Intelligence: Conducting
comprehensive analysis of market trends and audience
behavior to refine project execution tactics.

Strategic Planning: Developing, presenting, and
overseeing the execution of operational project strategies.

Automation Architecture: Implementing and optimizing
technical solutions to automate business processes,
marketing, and sales workflows.

CRM Administration: Designing CRM architecture,
configuring funnel stages, triggers, and automated
reporting for transparent sales tracking.

Market Analysis: Uncovering untapped market segments
for expansion and systematically refreshing the ICP to align
with current business goals.

KPI Management: Setting, monitoring, and achieving key
performance indicators; implementing metric-based
incentive systems.

Data-Driven Reporting: Preparing deep analytics on
performance results, interpreting data, and providing
actionable optimization recommendations for clients.

Lead generation specialist

from 03.2022 to 10.2022 (8 months)
Firma Agency, Дистанційно (Маркетинг, реклама, PR)

Communication Script Development: Designing and A/B
testing high-conversion outreach scripts across multiple
sales channels, including LinkedIn, Cold Email, and instant
messengers.

ICP (Ideal Customer Profile) Development: In depth
analysis and segmentation of the target audience to align
outreach with specific prospect pain points and needs.

Database Building & Enrichment: Systematic sourcing and
verification of leads using automation tools such as Clay,
Apollo, and Sales Navigator to ensure high data quality.

Lead Asset Validation & Segmentation: Multi level data
processing to increase offer relevance and minimize
bounce and rejection rates.

Outbound Qualification & Nurturing: Initiating contact with
potential clients, managing the top-of funnel process, and
hand off of Sales Qualified Leads (SQLs) to the sales
department.

Education

Odesa National Maritime University

Bachelor’s Degree in Logistics Services Management, Одеса
Higher, from 2017 to 2021 (4 years)

Knowledge and skills

• Adobe Photoshop
• Figma
• DaVinci Resolve
• Construction of sales funnels
• Performance marketing
• Content marketing
• Content management
• Content Writing
• Copywriting

Language proficiencies

• English — above average
• Ukrainian — fluent