Aleksandr

Oleksandr Bagola Профіль
FMCG | Sales | Trade Marketing |
Category Management | Business Strategic and business-oriented Trade Marketing & Insights Manager with 6+
Development | Digital | Insights | years of progressive leadership in the FMCG sector. Known for a results-driven
Customer Excellence approach, I specialize in aligning trade marketing strategies with overall business
objectives to maximize revenue and market share. Experienced in managing
cross-functional teams, leading high-impact projects, and operating effectively in
international environments. I bring a strong analytical mindset to decision-making,
leveraging market and consumer insights to guide commercial strategy. My
expertise spans sales planning, budget management, and operational efficiency
— with a consistent track record of delivering measurable business growth.
Committed to building collaborative partnerships and driving excellence across
trade channels.

Освіта
Особисті дані Master's degree, Enterprise Economics вер 2010 - черв 2012
Donetsk National University
Oleksandr Bagola
Specialist, Engineering direction вер 2007 - черв 2012
[open contact info](look above in the "contact info" section) Donetsk National Technical University

[open contact info](look above in the "contact info" section) Досвід роботи
Ukraine
Trade Marketing Director трав 2024
Henkel, Kyiv
BC
Develop comprehensive category strategies across all channels to drive
brand growth and strengthen category leadership.
Одружений Lead customer and category management initiatives grounded in a deep,
data-driven understanding of shopper behavior and market dynamics.
[open contact info](look above in the "contact info" section) Engage in strategic negotiations with key customers to influence critical
bagola-b56b67a0 category decisions and secure win-win outcomes.
Define channel-specific portfolio strategies and design impactful promotional
plans that deliver a sustainable competitive edge.
Навички Oversee the planning and optimization of the trade support budget to
maximize ROI.
Leverage advanced shopper and customer insights to accelerate category
Promo Evaluation
performance with efficiency and precision.
Budget planning Ensure seamless cross-functional collaboration and accuracy in both strategic
and tactical operational planning.
Team Management Inspire, lead, and develop a high-performing team, fostering a culture of
growth, accountability, and continuous improvement.
Customer Insight
Head of Trade & Category Management груд 2021 - трав 2024
Strategic Partnerships Department
Henkel, Kyiv
Business Strategy
Develop and execute a Category Strategy that ensures a triple win for the
Strategic Planning shopper, customer, and business.
Build channel-specific strategies and operational plans aligned with strategic
Market Research goals.
Define and roll out the "Picture of Success" across channels, scaling into full
Market Analysis Category Management projects.
Leverage shopper and customer insights to drive profitable category growth.
Competitive Analysis
Мова Create compelling Selling Stories and lead negotiations to influence key
decisions.
Англійська Ensure strong in-field execution through clear standards and performance
monitoring.
Українська Lead and develop both direct reports and cross-functional teams, fostering
collaboration, ownership, and continuous improvement.
Німецька
National Trade Marketing Manager вер 2019 - груд 2021
Французька
Henkel, Kyiv
Develop and implement national trade marketing strategies aligned with
company goals to drive sales growth. Partner with sales and brand teams to
Хобі translate brand strategies into effective retail execution and customer-focused
plans.
Спорт Conduct market analysis to identify trends and opportunities, using insights to
shape data-driven trade tactics. Design and execute customer-specific
Подорожі
initiatives, including in-store activations, merchandising, and digital
Нумерологія campaigns.
Collaborate cross-functionally to ensure alignment with business priorities.
Manage promotional budgets, track ROI, and optimize performance. Maintain
strong relationships with retail partners to ensure strategic fit.
Lead and develop a high-performing trade marketing team, fostering
continuous growth and operational excellence.

Trade Marketing Manager квіт 2017 - вер 2019
Henkel, Kyiv
Budget usage control and planning the annual and operating budget.
Planning and development of effective trade marketing activities, formation of
activity calendar.
Development and provision of retail outlets with advertising materials,
development of effective POSm.
Communication with designers and brand managers during POSM
development.
Monitoring compliance with placement standards and targeted use of
advertising materials.
Launching projects for placement of refrigeration equipment, calculation of
efficiency, post-analysis, development of customized POSm.
Development and calculation of motivational programs, their launch, process
management, effect analysis.
Implementation of branding practices.
Audit of conducted trade marketing activities.
Launching a survey among sales agents through software for accepting
orders from a retail outlet, connecting all partners to the survey, tracking
through questionnaires of key KPIs.

Senior Key Account Manager бер 2016 - квіт 2017
Henkel, Kyiv
Ensuring the implementation of the sales plan and trade marketing support.
Commercial negotiations with key chains, including annual plans (Eva,
Prostor, Watsons, ATB, Novus, Epicentr, Silpo, Avrora, Distributors).
Responsible for P&L clients, budgets (contract & promo).
Control over the timely return of receivables.
Supervising sales Forecasts region by clients/skus.
Creation and implementation sales development plans for each client.
Trade marketing activities planning, calculations and control for realization for
all UA clients (promo/discounts, gifts, motivation programs, equipment
implementation, POS support).
Trade marketing activities planning, calculations and control for realization.
 Preparation and calculation Price value chain for all clients and all brands.
Privet labels /exclusive projects participation. Proposals preparation,
negotiation with clients, marketing, production deeps and control all
processes from negotiation till shipment (EVA, ATB, Watsons).
Cooperation with global EXPORT team, CEE marketing team, logistic,
planning deep.

Key Account Manager жовт 2015 - бер 2016
Henkel, Kyiv
Provided exceptional customer service, solved problems, proposed solutions
of category growth, Win -Win strategy to build strong partnerships with clients.
Implemented price and credit policies, trade-marketing activities in key
accounts. Developed product promotion plans, special offers for clients;
determine the cost of implementation.

Key Account Sales Manager серп 2014 - жовт 2015
Johnson & Johnson, Kyiv
Managed the business relationship with Silpo, Metro, Auchan.
• Consistently achieved monthly and annual sales targets by over 100%. Achieved
an annual growth rate exceeding 25%.
• Significantly grew the client's profitability by +2.5 p.p.
• Accurately forecasting allowed to improve the Fill Rate to 98%.
• Based on CRM data and Market analysis created product promotion plans and
tailored special offers for clients, ensuring effective cost implementation.
• Analyzed KPIs and implement business development plans for each clients.

Regional Sales Manager серп 2013 - серп 2014
Johnson & Johnson, Donetsk
Regional Distribution and Key Account Management: Manage relationships
with regional distributors and key clients; Lead annual negotiations, defining
commercial terms and joint business plans.
Team Leadership and Field Execution: Supervise and develop a team of over
20 merchandisers; Ensure compliance with in-store execution and visibility
standards.
Regional Sales Promotion Planning: Develop and implement tailored sales
promotion plans for the region; Monitor performance and alignment with
overall brand and sales objectives.
Budget Planning and Financial Control: Plan and manage the regional sales
and marketing budget; Optimize resource allocation and ensure ROI from
trade investments.

Sales Manager лют 2012 - лип 2013
SC Johnson, Donetsk
Drive distribution development and ensure achievement of sales and
performance targets within the assigned territory
Monitor and manage accounts receivable, ensuring timely resolution of
outstanding debt balances
Plan and execute promotional activities and special events tailored to key
clients, strengthening partnerships and increasing sales impact

Курси

Leadership Advanced 2025
Pre-requisite: 360° Development “Leadership Circle Profile” (Full Circle
Group)
Development towards being capable of leading diverse and remote high
 performing teams
Enhance collaboration, learn how to inspire and create ownership for
development and results
Working from a growth mindset and embodying the Leadership Commitments

360° Feedback Standard by Kienbaum 2025
The 360 Degree Feedback procedure assesses your leaders' competencies from
different perspectives. Aside from the manager’s self-assessment, superiors,
colleagues, employees, customers and others provide feedback on the leadership
and management competencies of an individual.

Strategic Development 2024
Formulating Strategy - The General Manager Agenda
Making Innovation Happen
Managing Digital Transformation
Applying New Operating Models
Becoming Future-Ready

Сертифікати

Yappi Business English Advance Level C2 2025
Total 95 (A)
Speaking 95 (A)
Attendance 95%
Speaking 100 (A)
Gram/Vocab 100 (A)

Trade Marketing FMCG Laba 2025
Market and consumer behavior analysis
Promotions, sales incentives and their analysis.
Merchandising and visual design
Category management
Building partnerships with retail chains
Digital trade marketing
Developing trade marketing strategies
Trends and innovations in trade marketing