Борис

CV
Borys Rafalovych
Date of birth: 06.08.1987
Address: Kyiv, Ukraine
Family: married, three children
Mobile: [open contact info](look above in the "contact info" section)
E-mail: [open contact info](look above in the "contact info" section)
Education
03.2023 – Edinburg Business School  master of business administration (done 3
nowadays Heriot-Watt University from 9 programs)
Kyiv National University of  master’s degree of finance and economics,
2004 - 2009
Trade and Economics daily form
Experience
Head of retail: business, marketing, call-center and
mobile app development:
 40 000+ retail clients / 25 000+ cards portfolio
 15 branches and 100+ employees in channel
BANK
UKRAINIAN Deputy Chairman Key goals and results:
CAPITAL of the Board,  manage branch network as a sales channel: new sales
Member of the model, motivation, management ranking system, reports
Board  head of mobile app project
04.2025 –
03.2026  moving retail business into a profitable trend
 launch digital initiatives and campaign management
 93% of branches are profitable (65% in 1Q2025)
 x2 - growth of commission fee (3Q2025 vs 1Q2025)
 85%+ level of service quality
Head of retail: business, marketing, call-center and
mobile app development:
 50 000+ retail clients / 35 000+ cards portfolio
 3 bln+ UAH deposits / 0.5 bln+ UAH credits portfolio
 60+ branches and 300+ employees in channel

Key goals and results:
 launch and manage branch network as a sales
channel: new sales model, motivation, management
COMINBANK Deputy Chairman ranking system, reports system
of the Board,  launch and manage Call-Center as a sales and service
07.2022 – Member of the channel: 30%+ sales share in total sales volumes
12.2024 Board  launch and manage Principal status for emission and
trade acquiring services
 launch and manage new mobile app project
 x3 - growth in clients and cards (2024 vs 2022)
 +100% - growth of deposits portfolio (2024 vs 2024,
avr market +30%)
 x2 - growth of commission fee (2024 vs 2022)
 80%+ level of deposits’ retention (60% in 2022)
 27% avr NPS rate in retail products: cards, deposits
(-18% in 2022)
 Head of retail: business, marketing, call-center and
BANK mobile app development.
Deputy Chairman
SICH of the Board, Key goals and results:
Member of the  launch branch network as a sales channel: new
11.2021 – Board motivation, new management rules, new reports system
07.2022  form marketing strategy and launch digital activities
 form strategy for mobile app, launch Sich24
Head of retail sales, call-center and mobile app
development management and big data analytics:
 700 000+ retail clients / 200 000+ cards portfolio
 4 bln+ UAH deposits / 2 bln+ UAH credits portfolio
Director of  100+ branches, 500+ employees in offline
Department channel, 200+ employees in call center

Retail Sales Key goals and results:
Department  launch online sales channels (lead-gen, SMM, CPA)
 launch distance identification and chatbot support
08.2017–10.2021  launch and manage Call-Center as a sales and service
TASCOM
BANK channel: 40%+ sales share in total sales volumes
 СRM&Telemarketing clients campaign management
03.2017 -  marketing and PR-activities coordination
10.2021  coordination of sales analytics block on every stage of
sales funnel
Deputy Director of  service quality control and management
Department  big data department campaign management:
 x4 – growth of clients quantity (2021 vs 2017) without
Retail Sales extra-budget mass-media retail campaigns
Department  x4 – growth of operation profit in retail (2021 vs 2017)
 x5 - growth of commission fee in retail (2021 vs 2017)
03.2017–07.2017  90%+ of branches are profitable (30% in 2017)
 32% avr NPS rate in retail products: cash, credit card,
deposit (-17% in 2017)
Head of Branch Sales Division: 05.2016–02.2017
PLATINUM
Head of Sales Development Dpt. Branch Sales Division: 10.2014–04.2016
BANK Head of Sales Development Dpt. Light Sales Division: 03.2011–09.2014
OTPdirekt sales project leader (internet banking): 12.2009–02.2011
OTP BANK Senior/Chief Expert Sales Sector Call Center: 06.2008–11.2009
Expert Sales Sector Call Center: 08.2007 – 05.2008
Personal skills
- widely developed sales and service skills;
- experience of creation and effective management in retail banking sales and service channels
(offline and online, call center, digital mobile);
- sales, network and people management experience, organizational and communicative skills;
- active leader, great self-motivation and self-organization, stable for stress situations.

Additional information
Languages: Ukrainian, English – B2/C1.
Computer and program skills: high-experience user.
My hobbies: an active rest in mountains, football, education in crypto.