Юлія

YULIIA BOIKO
Head of Growth | E-commerce, DTC,
Revenue Strategy, Retention
Growth and marketing leader with 8+ years of experience across e-commerce,
DTC, marketplace, subscription, digital products, international trade, and B2B
markets.
I help companies grow revenue by connecting positioning, acquisition, funnel
strategy, customer journey, retention, analytics, and cross-functional
execution into one clear growth system.
My strongest area is identifying where a business loses growth potential - weak
positioning, unclear offer, inefficient acquisition, low trust, poor product
communication, weak retention, disconnected analytics, or a broken customer
journey - and turning it into a structured roadmap with measurable business

Yuliia Boiko
impact.
Best fit: e-commerce, DTC, Shopify, marketplace, subscription, SaaS, or
founder-led companies that need a senior growth owner who can connect
strategy, execution, customer behavior, and revenue outcomes.

KEY RESULTS
CONTACT Increased Shopify revenue share from 7% to 26% in 3 months by
repositioning Merino.tech and rebuilding brand trust.
Increased CVR by +36% and revenue by +23% for PetZen / NATPAT
[open contact info](look above in the "contact info" section) through PDP trust and social proof improvements.
Managed a winning cart optimization experiment for Petals and
[open contact info](look above in the "contact info" section) Keepsakes with +17% conversion rate uplift.
Improved trial-to-paid conversion for DoYogaWithMe by restructuring
Ukraine / Remote navigation around user goals.
Led growth execution across Shopify, Amazon, wellness, jewelry,
apparel, digital product, subscription, marketplace, and lead
EXPERTISE generation brands in US/EU markets.

Revenue Growth Strategy
E-commerce Growth
WORK EXPERIENCE
DTC GROWTH PROJECT LEAD
06.2025 - 06.2026
Brand Positioning CRS
Product Messaging Led growth and optimization projects for international e-commerce,
DTC, subscription, wellness, jewelry, digital product, and lead
Performance Marketing
generation brands.
Funnel Strategy Built growth roadmaps focused on revenue, CVR, AOV, RPU,
subscription adoption, repeat purchases, retention, and LTV.
Customer Journey Optimization
Identified growth opportunities across positioning, offers, PDPs,
Retention and LTV landing pages, bundles, subscription pages, cart, checkout, upsells,
quizzes, navigation, and retention journeys.
Subscription Growth
Turned analytics, customer behavior, UX friction, product
AOV and RPU Optimization economics, and business goals into clear growth priorities.
Led delivery from research and prioritization to UX logic, technical
CRO and A/B Testing
specs, QA, launch, analysis, and implementation recommendations.
Marketing Analytics Coordinated designers, developers, analysts, QA, media buyers,
content teams, and client stakeholders.
Go-to-Market Strategy
Worked with brands including NATPAT, Petals and Keepsakes,
Team and Contractor Management DoYogaWithMe, and Hunter Galloway.
Cross-functional Execution
FRACTIONAL CMO / GROWTH LEAD
02.2025 - 09.2025
Clarity App

Built marketing and growth strategy for a digital product from
scratch.
Developed positioning, messaging, acquisition logic, KPI framework,
marketing roadmap, and budgeting structure.
Connected product communication, pricing, content, acquisition,
and customer journey into a structured marketing system.
Led content and communication strategy across website, email,
digital channels, and external touchpoints.
Coordinated marketing, content, product, and external partners.
Implemented pricing updates and bundled offers aligned with
growth objectives.

TOOLS BRAND AND E-COMMERCE GROWTH LEAD
09.2024 - 02.2025
Merino.tech
Shopify, Amazon Seller Central, Sellerboard, Etsy,
eBay, GA4, GTM, BigQuery, Looker Studio, PostHog, Led growth, brand positioning, performance marketing direction,
landing page strategy, and conversion optimization for a
Hotjar, Microsoft Clarity, Klaviyo, Attentive, Stay AI,
performance apparel e-commerce brand.
Meta Ads, Google Ads, Amazon Ads, Figma, Jira, Increased Shopify revenue share from 7% to 26% in 3 months.
Repositioned the brand to reduce “commodity” perception and
Linear, Notion, Slack, Vercel, NextJS, Payload CMS,
rebuild customer trust.
CRSoptimizer, Visually. Aligned messaging, visuals, website communication, product
positioning, creative production, and acquisition logic.
Improved owned-channel performance through clearer brand
identity and stronger product communication.

E-COMMERCE GROWTH PROJECT MANAGER
02.2024 - 12.2024
Profit Whales

Managed growth strategy, performance marketing coordination,
analytics, and experimentation processes for Amazon and Shopify
brands.
Built growth strategies for e-commerce brands across Amazon and
Shopify.
Managed paid media budgets, analytics dashboards, creative
production, and experimentation pipelines.
Coordinated media buying, analytics, creative, content, and client
communication.
Improved marketing execution through clearer prioritization,
structured reporting, and performance visibility.

E-COMMERCE PRODUCT MANAGER
04.2022 - 04.2023
Metaplant

Managed marketplace growth, product positioning, listing
development, and new product launches across Amazon, Shopify,
Etsy, and eBay.
Launched new products based on competitive research, keyword
research, demand analysis, and market opportunity.
Defined product positioning and market entry strategy.
Directed listing content, product communication, visuals, and brand
consistency.

COO / INTERNATIONAL BUSINESS OPERATIONS LEAD
08.2019 - 01.2022
Askold Grupp OÜ

Led international business operations for a trading and exhibition
representation company, working across dealer communication,
vendor coordination, logistics, documentation, finance, and process
management.
MARKETING DIRECTOR
09.2017 - 06.2019
Celeste Services s.r.o.

Built B2B marketing, lead generation, brand positioning, partner
communication, content, events, and international exhibition presence.