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Work experience

Affiliate manager

from 03.2021 to 03.2023 (2 years)
Exactius, Дистанційно (Маркетинг, реклама, PR)

Client’s verticals and markets:
•e-comm (main experience), finance, sweepstake (only white offers)
•US (main focus), UK, AUS
•CPA, CPL, RevShare, Flat rate commision models

Key responsibilities:

•Developing the structure of work
•Research and gathering the base of potential affiliates for clients (Publishers, YouTube, Instagram)
•Outreach to potential affiliates and all level communication
•Briefing signed affiliates and influencers
•Tracking performance and reporting
•Communication with: the client, influencers & publishers, internal team
•Research for affiliate networks, other soft

Маркетолог

from 12.2017 to 03.2021 (3 years 4 months)
Делта Спорт, Київ (Роздрібна торгівля)

Marketing for brands: Converse, Helly Hansen, All Stars

Social media & Digital:
•Launch of local Brand Instagram and Facebook accounts
•Content creation and localizations of brand marketing campaigns and initiatives
•Content plan creation, posting, copywriting
•Searching for relevant opinion leaders and influencers, negotiating, briefing and measuring collaboration results
•Working with digital agency, implementing brand recommendations and guidelines
•Gathering statistics and analysis of results

Events & community:
•Organizing events (in-store, out of mall)
•Casting local micro influencers into the brand community, managing the community

PR:
•Creating press releases, publishing news on local online media

Retail:
•Retail executions in own and partners stores
•Showroom executions
•POS materials creation and production

OOH:
•Marketing support with OOH (in-mall, out of mall)

CRM:
•Informing loyal consumers of retail offers through SMS
•Card emission

+ gathering results of work into regular Recaps
+ attending Brand Meetings (business trips ; online calls)

Education

КЕІМ

Менеджмент ЗЕД, Київ
Higher, from 2011 to 2017 (6 years)

Магістр

КЕІМ

Фінанси та кредит, Київ
Unfinished higher, from 2011 to 2017 (6 years)

Бакалавр

Additional education and certificates

МАУ, післядипломна освіта: Маркетинг

1,5 місяці

Knowledge and skills

• MS Excel
• Facebook
• Facebook Business Manager

Language proficiencies

English — advanced