Nazar

NAZAR HAVRYLENKO
i14092019​@gmail.com [open contact info](look above in the "contact info" section) Vienna, Austria (1030)
[open contact info](look above in the "contact info" section)

Professional Summary
Digital Marketing & Growth Specialist with experience in performance marketing, SEO, customer acquisition, CRM management, market
research, conversion optimization, and go-to-market strategy across B2B and B2C environments. Proven track record in increasing revenue,
improving conversion rates, optimizing customer journeys, and identifying growth opportunities through data-driven decision-making.
Experienced in developing marketing strategies, conducting competitor analysis, audience segmentation, and managing acquisition funnels.
Hands-on experience with Google Analytics 4, Google Ads, Meta Ads, HubSpot, Salesforce, SEMrush, Ahrefs, and modern AI-powered marketing
tools. Strong combination of analytical thinking, commercial mindset, and execution skills.

Professional Experience
Growth & Business Development Specialist, RaceCode Solutions 11/2025 – Present
Execute customer acquisition initiatives through CRM-driven outreach and digital channels
• Vienna, Austria
Manage and optimize a pipeline of 200+ active prospects using Salesforce and HubSpot
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Conduct competitor benchmarking, market research, and growth opportunity analysis
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Improved lead qualification processes, contributing to a 15% increase in lead-to-meeting conversion rates
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Analyze acquisition funnel performance, customer engagement, and conversion metrics
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Prepare management reports and growth recommendations based on commercial data
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Collaborate with product and commercial teams to align market demand with service offerings
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Support strategic business growth initiatives through data-driven decision making
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Digital Marketing Specialist (Project-Based) 03/2026 – 04/2026
Strategic Digital Marketing Project for Silpo Remote
Developed a comprehensive digital marketing strategy covering SEO, content marketing, customer acquisition,
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and social media channels
Conducted market, competitor, and customer behavior analysis within the retail industry
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Performed keyword research and search intent analysis using SEMrush
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Developed customer segmentation models and customer journey maps
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Designed integrated content strategy aligned with customer needs and brand positioning
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Identified opportunities for increasing organic visibility, traffic growth, and customer engagement
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Proposed cross-channel growth initiatives across SEO, content, social media, and customer retention channels
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Presented strategic recommendations supporting large-scale digital marketing investment planning and long-
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term growth objectives
Airbnb Listing & Marketing Manager (Luxury Property, Part-Time, B2C), Baltic States 04/2022 – 04/2025
Managed positioning, pricing strategy, and marketing performance of a premium Airbnb property
• Baltic States
Increased booking revenue by 20% within 3 months through pricing optimization, SEO improvements, and listing
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enhancements
Conducted market, competitor, and seasonality analysis to maximize occupancy and profitability
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Optimized listing descriptions, visual assets, and SEO-focused keywords
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Improved visibility and conversion rates through continuous testing and positioning adjustments
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Managed the complete customer journey from acquisition and booking through guest retention and review
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generation
Monitored booking performance metrics and continuously optimized pricing strategy based on market demand
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Product Marketing & Project Coordinator, Hephaestus Team 07/2022 – 11/2024
Supported go-to-market activities and market validation for 5+ digital products
• Dnipro, Ukraine
Conducted customer research, market analysis, and competitor benchmarking
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Assisted in product positioning and target audience identification
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Coordinated communication between technical and business stakeholders
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Improved workflow efficiency, reducing project coordination delays by approximately 20%
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Supported launch preparation, stakeholder communication, and feedback collection
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Participated in feature prioritization and product development planning
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Market Research Analyst Intern, Farmada Global S.L. 01/2026 – 06/2026
Conduct market research across European and Asian markets
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Analyze industry trends, supplier ecosystems, and competitive environments
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Evaluated and benchmarked 50+ suppliers, identifying opportunities for operational optimization
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Supported procurement initiatives contributing to cost reductions of up to 8%
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Prepared analytical reports supporting procurement and market-entry decisions
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Monitored supplier performance indicators, logistics KPIs, and market developments
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Supported international expansion initiatives through research-driven recommendations
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Education
Bachelor in International Management (Expected 2028), Dnipro University of Technology
Relevant Coursework:
Marketing
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International Business
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Consumer Behaviour
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Statistics
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Economics
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 Strategic Management
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Business Analytics
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Core Skills
Digital Marketing Analytics & Performance
Growth Marketing
• Google Analytics 4 (GA4)
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Performance Marketing
• KPI Tracking
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Customer Acquisition
• Conversion Analysis
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Lead Generation
• Marketing Performance Reporting
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Conversion Optimization
• Data Interpretation
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Customer Journey Mapping
• Dashboard Analysis
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Funnel Analysis
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Product Positioning
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SEO & Content Marketing
Go-to-Market Strategy
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SEMrush
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Customer Segmentation
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Ahrefs
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Serpstat
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Advertising Platforms SEO Optimization
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Google Ads
• Keyword Research
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Meta Ads
• Content Strategy
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Google Keyword Planner
Email Marketing
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Meta Business Manager
Mailchimp
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CRM & Sales Systems SendPulse
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Salesforce
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HubSpot
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AI & Marketing Technology
Microsoft Dynamics 365
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ChatGPT
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GoHighLevel
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Claude
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Gemini
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Social Media Marketing Copilot
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Facebook
• DeepSeek
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Instagram
• Midjourney
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LinkedIn
• Leonardo AI
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TikTok
• Ideogram
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X (Twitter)
• Flux
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KREA
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Design & Content Creation DALL-E
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Canva
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Gamma
• Business Skills
CapCut
• Strategic Thinking
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HeyGen
• Business Development
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Submagic
• Stakeholder Management
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Project Coordination
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Negotiation
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Process Optimization
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Presentation Skills
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Key Achievements
Increased Airbnb booking revenue by 20% within 3 months through pricing optimization, SEO improvements, and listing repositioning
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Improved lead-to-meeting conversion rate by 15% through CRM workflow optimization and lead qualification improvements
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Developed strategic digital marketing framework for a leading Ukrainian retail brand, identifying growth opportunities across SEO, content
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marketing, and customer acquisition channels
Supported market validation and go-to-market preparation for 5+ digital products
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Managed and optimized a pipeline of 200+ active prospects using Salesforce and HubSpot
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Reduced project coordination delays by approximately 20% through workflow optimization initiatives
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ADDITIONAL EDUCATION
Strategic Business Scaling & Sales Management Program, Oy-Li Consulting 05/2026 – Present
Advanced business education focused on sales management, marketing strategy, CRM systems, customer
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relationship management, and scalable business operations
Studied customer journey optimization, sales processes, and performance-driven growth frameworks
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Additional focus on leadership, negotiation, operational efficiency, and business scaling
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Languages
German English Ukrainian Russian
C1 B2 Native Native

Certifications
Cambridge FCE (B2 English) ECL German Certificate (B2)

Additional Information
Volunteer at charity organization "Volyn Velyka"
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Strong interest in digital marketing, growth strategy, AI applications in marketing, and international business
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Brazilian Jiu-Jitsu /​Grappling — Purple Belt
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