Personal information hidden

Brand & Product Designer with
UX/UI background
Vladyslava Astafieva Portfolio link
Brand & Product Designer with 2+ years of experience
creating brand systems, packaging, digital products,
and customer experiences across FMCG, beauty, Telegram
healthcare, education, and SaaS industries. LinkedIn
Combining strategic branding, UX thinking, and visual
design to help businesses launch products, improve
Email
customer journeys, and build consistent experiences
across digital and physical touchpoints. [open contact info](look above in the "contact info" section)

Experience
Brand & Product Designer — EVA (EcoVitaminActive)

Jan 2026 – Apr 2026
Developed brand positioning and structured
the product line architecture for a functional
beverage brand.
Defined packaging communication hierarchy
and key messaging principles across product
variants.
Designed a scalable packaging system
with consistent visual guidelines and SKU
differentiation.
Established typography, color, and composition
systems supporting brand recognition.
Conducted competitive and category analysis
within the FMCG and functional beverage market.

Brand & Digital Designer — D’Institute of Beauty,
Version: YOU Skin & Body Lab

Nov 2025 – Jul 2026

Brand & Product Designer with UX/UI background 1
 Developed visual identity and logo usage guidelines
for two beauty brands.
Designed and implemented responsive website
pages.
Created marketing and communication assets across
digital and print channels.
Maintained visual consistency across websites, social
media, and printed materials.

Product Discovery & Planning — Client
Feedback Hub
Jun 2025 – Oct 2025
Defined MVP scope based on founder requirements
and business goals.
Structured product features and user flows
for initial product release.
Translated business needs into product requirements
and implementation priorities.

Brand Designer — Tiras
Mar 2025
Developed a visual identity system for a football
academy.
Defined logo applications, typography, color systems,
and branded materials.
Established a consistent visual identity across digital
and physical touchpoints.

UX/UI Designer (Web, Mobile) — Aladdin
Dec 2024 - Jul 2025
Designed MVP web and mobile experiences
for a restaurant ordering product.
Simplified navigation and ordering flows for takeout
and catering scenarios.
Structured information architecture and interface
patterns to support faster ordering and a consistent
customer experience.

UX/UI Designer — FleetChaser

Brand & Product Designer with UX/UI background 2
 Sep - Dec 2024
Designed UX/UI solutions for a logistics management
platform.
Simplified complex operational workflows through
clearer navigation and task structures.
Organized information architecture and interface
layouts to improve day-to-day usability.

UX/UI Designer — FERM
May 2024
Redesigned key e-commerce interfaces
for an agricultural retailer.
Reorganized product catalog structure and navigation
to make products easier to browse and compare.
Improved content hierarchy and page layouts
to support faster product discovery.

UX/UI Designer — FoxmindEd
Jun 2023 – Jan 2024
Designed user-centered web experiences
for an educational platform.
Conducted user research and interface design
activities to support product development.
Created reusable interface components supporting
consistency and future product growth.

Education
Bachelor's Degree in Digital Design
Kharkiv National Pedagogical University
(Expected Graduation: 2028)

Professional Development
FoxmindEd IT School — UX/UI Design (Mentorship)
Projector Foundation — IT Project Management

Skills
English — Intermediate (B1)

Brand & Product Designer with UX/UI background 3
 Brand & Visual Design

Brand positioning
Brand architecture
Visual identity systems
Packaging design systems
Typography and color systems
Marketing design

UX/UI Design

Information architecture
User flows
Wireframing
Interactive prototyping
Design systems
Responsive web and mobile design
Accessibility (WCAG)

Research & Strategy

Product discovery
Competitive analysis
Market research
User research
Usability evaluation
Content hierarchy

Collaboration & Delivery

Project planning
Backlog prioritization
Cross-functional collaboration

Tools & Software
Design & Prototyping

Brand & Product Designer with UX/UI background 4
 Figma, Adobe Creative Suite, ProtoPie, Framer
AI Tools
Midjourney, Runway, KREA, Recraft
Collaboration & Management
Notion, Jira, Miro, Trello, ClickUp
Web
WordPress, HTML5, CSS

Brand & Product Designer with UX/UI background 5