Вікторія

RESUME

“I BUILD BUSINESSES THAT DON’T JUST GROW — THEY WIN.” Experienced across 10+ countries, from USA to Asia, I combine strategic vision, emotional intelligence, and operational precision to create sustainable systems that drive long-term market leadership.

Strategic & Business Designer with 8+ years of experience designing business strategies, customer experiences, and digital products across international markets.
I help organizations solve complex business challenges through design thinking, service design, product strategy, and business innovation. My expertise spans market research, customer experience, brand systems, product discovery, and cross-functional collaboration, transforming business goals into scalable, user-centered solutions.

Core Expertise
• Strategic Design
• Business Design
• Service Design
• Product Strategy
• Design Thinking
• Customer Experience (CX)
• Product Discovery
• Market & User Research
• Value Proposition Design
• Business Model Innovation
• Brand Strategy
• Design Leadership

FULL-SERVICE ADVERTISING AGENCY
Co - Founder & Art - director | 2020–2025
Selected Projects & Achievements

Nike Women
• Led creative direction for integrated campaigns and branded experiences.
• Directed influencer campaigns with creators reaching 1M+ audiences.
• Delivered high-impact visual storytelling across digital and live events.
Red Bull (CIS & Monaco)
• Art-directed large-scale sports marketing campaigns and experiential events.
• Collaborated with elite athletes, creators, photographers, and production teams to create premium branded content.
• Ensured visual consistency across campaigns, events, and digital platforms.

Fanta (Singapore & Thailand)
• Developed creative concepts and visual communication for new product launches in Southeast Asia.
• Led the art direction of integrated campaigns across digital, retail, and event marketing.
• Maintained brand consistency while adapting campaigns for local markets.
ETSY (USA) | 2023–2024
• Led creative direction for brand communication, digital content, and e-commerce visual experience.
• Developed visual strategies to strengthen brand positioning and customer engagement.
• Directed creative initiatives across digital channels and marketing campaigns.
ABT Group (Saudi Arabia) | 2020–2022
• Led brand communication and visual strategy supporting business transformation initiatives.
• Developed corporate presentations, marketing materials, and B2B communication assets.
• Collaborated with cross-functional teams to improve customer experience and strengthen brand consistency.

BUSINESS DESIGNER | 2023-2024
Real Estate & Development (Velaris, Railand, Astons, Meraas, etc.)
• Developed business, brand, and go-to-market strategies for premium real estate developments.
• Led market research, competitive analysis, customer segmentation, and value proposition development.
• Designed customer journey strategies and integrated marketing ecosystems to support project launches.
• Collaborated with cross-functional teams to align business objectives, customer needs, and commercial outcomes.

Other cooperation with:

Portfolio with some other cases: https://www.behance.net/vikabaras0113