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OLHA KRYVKA
SMM MANAGER/HR MANAGER
Khmelnytskyi, Ukraine

LinkedIn | Instagram | Telegram
I am an SMM specialist with experience in creating and
implementing SMM strategies, managing and working with
teams, and implementing effective social media solutions. I
EDUCATION have worked with B2B and B2C segments in the fashion,
beauty, development, and marketing industries. I am open to
Bachelor’s Degree – Law
full-time positions in corporate projects.
Zaporizhzhia National University, Faculty
of Law | 2015–2019
Master’s – Law
EXPERIENCE
Yaroslav Mudryi National Law University, SMM SPECIALIST
Faculty of Advocacy | 2019–2021 Freelance
ADDITIONAL EDUCATION May 2021- September 2023
Intensive Course in Product Developed a store promotion strategy from scratch.

Photography – 2023 Built a comprehensive content system that combined brand
storytelling, product communication. Content production for
Intensive Course by Tatiana Storozhenko
Instagram
– 2023
Collaborated with influencers & Analyzed content performance.
Marketing Course (Marketologiya) – 2026
Launched Meta ads. Adjusted the promotion strategy based on the
MacKinsey.org Forward Program – 2026 results obtained.

HR GENERALIST
HARD SKILLS Galaxy IT Inc. - Web Development Company.
March 2024 - April 2025
Social Media:
Coordinated the onboarding and adaptation of new specialists in
Instagram, Facebook, LinkedIn, Threads, collaboration with the department head.
Telegram Full recruitment cycle: drafting job descriptions, posting job ads,
Advertising and Analytics: screening resumes, conducting phone and in-person interviews,
Meta Ads Manager, KPI analysis, A/B preparing job offers, organizing and monitoring the onboarding of
testing, budget optimization new employees, and welcoming them.
Employer brand development - collaboration with IT schools,
Production:
launching LinkedIn as a direct channel for hiring specialists.
Canva, Figma, Adobe Lightroom, VN,
InShot, CupCut, Captions, Midjourney,
Pexels.
SMM SPECIALIST
Management: Galaxy IT Inc./Grow X
Notion, Trello, Jira, Asana, YouTrack, April 2025 - now
Confluence, Google Sheets, Webex. Budgeting and strategic development of the SMM direction.
Building a teamwork system - coordinating the work of the SMM
AI:
specialist, copywriters, designer, and targeting specialist.
ChatGPT, Claude, Perplexity, Gemini,
Full SMM management of the company’s social media, the founder’s
Magnific, Envato, NoteBook LLM,
personal brand, and client projects.
HeyGen AI, Sora etc Development of SMM and content strategies for several projects on
social media (Instagram, Facebook, LinkedIn, Threads).
Set up a system from scratch: building a database of UGC creators
LANGUAGE and influencers, communication, creating briefs, and posting content.
Implemented and developed an SMM knowledge base within the
English — Intermediate (B1, currently
team. Coordinated the creation of photo and video content, including
improving with a native speaker)
shoots for brands as needed.
Ukrainian — Fluent