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ASYA KURYLOVYCH
Digital Marketing Manager

Personal Summary:
3+ years of experience in EdTech, HRTech, and B2C IT products. Skilled in full-funnel marketing, performance creatives, paid
acquisition, email marketing, SMM, and campaign analytics. Experienced in owning marketing processes end-to-end, coordinating
cross-functional teams, and driving campaign execution toward measurable business results.

Work Experience:
Contact Details:
Digital Marketing Manager Full Time, Kyiv, Ukraine
IT Arena (Lviv IT Cluster) Oct 2024 - Dec 2025
[open contact info](look above in the "contact info" section)
Led the full creative process - from concept and briefing designers and UGC creators
[open contact info](look above in the "contact info" section) to evaluating performance and iterating based on analytics

Developed and implemented digital marketing strategy across all key channels
→ Result: +27% growth in event ticket sales through integrated campaign execution
Kyiv, Ukraine
Managed and optimized paid campaigns with the User Acquisition team
→ Result: −30% CPL over the full campaign period
asyakurylovych
Managed a 15,000+ subscriber base with advanced segmentation and automation
→ Result: +30% open rate, +45% CTR

Core Skills: Influencer & Ambassador Marketing Built and scaled an ambassador program as a standalone
organic growth channel
→ Result: Increased organic reach and brand visibility for IT Arena
Excel Figma Looker Studio UX Design
Produced and tested 50+ creative variations monthly

Amplitude Digital copywriting
Marketing Manager Remote, Kyiv, Ukraine
Google Analytics 4 Facebook Ads Career Partner (HRTech Startup) Jan 2024 - Sep 2024

Project ownership Autonomy NanoBanana Owned the full creative process - from market analysis and briefing designers to evaluating
creative performance with a focus on Tier 1 markets
Results-driven Microsoft Clarity → Result: Identified highest-converting markets and informed go-to-market prioritization

A/B testing Notion AdHeart Developed SMM content strategy for LinkedIn and YouTube
→ Result: Grew organic LinkedIn reach from 0 to 50,000 and generated 3,000 website visits
in 3 months
English - C1, Advanced & Ukrainian - Native
Generated and validated growth hypotheses through A/B testing of quiz-based user
The Language Gallery acquisition funnels
Canada, University → Result: Improved funnel completion rate and conversion through data-driven iterations
Pathway Program
Certificate: Influencer & Ambassador Marketing Built the program from zero as the primary organic
growth driver
→ Result: Secured 10 published articles via outreach to 50 cold contacts
Work References: (20% conversion rate)

CEO of Affemity
Marketing & SMM Specialist Full Time, Toronto, Canada
Julia Nefodova Fleming College Toronto (Education Campany) March 2022 - Nov 2023

[open contact info](look above in the "contact info" section)
Developed and owned the full SMM strategy across 5 platforms - Instagram, Facebook,
LinkedIn, TikTok, YouTube
Head of Communications at SKELAR
→ Result: Increased student event attendance by 25% and grew 15,000 new followers
Iryna Franchuk organically in 3 months
[open contact info](look above in the "contact info" section) Ran qualitative research through student interviews to identify audience pain points and
content gaps
→ Result: Translated insights into content strategy adjustments, improving relevance and
Chief Marketing Officer at Vector engagement across key platforms
Alina Dykuha
Led a team in producing event coverage content
[open contact info](look above in the "contact info" section) Represented the marketing department at public events (up to 500 attendees)

Employer Brand Specialist at Boosta
Education:
Iryna Sierova Toronto School of Management Kyiv National Linguistic University
Diploma in Digital Marketing Specialist Bachelor Degree of Marketing and
[open contact info](look above in the "contact info" section) Co-op: 2022-2023 Advertising: 2020-2023