Ilya

CURRICULUM VITAE

Ilya Gorin

Location: Kyiv, Ukraine
Date of Birth: 26 December 1973
Marital Status: Married, three sons
Phone: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)

Hands-on FMCG leader with 20+ years of experience in building and scaling businesses in
Ukraine and CIS markets. Strong background in full commercial ownership (sales, margins, cash
flow), route-to-market design, portfolio and pricing strategy, and direct customer management.
Proven ability to operate in volatile markets, work closely with international HQs, and deliver
growth from a small base with limited resources.

HIMALAYA WELLNESS (HQ Dubai, UAE, Contract) – Personal Care

https://www.himalayawellness.com/
Business Development Manager, CIS Region (Ukraine, Uzbekistan, Azerbaijan, Moldova)
07.2021 – 04.2026

• Full responsibility for commercial development across Ukraine and CIS markets

• Market entry and scaling from zero: distributor/importer selection, contract
negotiations, launch planning

• Portfolio strategy definition per market, including SKU selection and phasing

• Development of pricing architecture and price cascades (RSP ↔ CIF / FOB)

• Sales forecasting, budgeting, and demand planning

• Direct coordination of order management, supply alignment, and service level

• Trade marketing budget ownership and execution of local initiatives

• Close cooperation with International Marketing, Supply Chain, Export and HQ teams

• Hands-on execution in unstable and high-risk markets

EVYAP Ukraine – Personal Care

http://www.evyap.com.tr/en
Sales Director Ukraine & Moldova
2018 – 2021

• Full ownership of commercial performance across all channels in Ukraine and Moldova

• Responsibility for sales strategy, pricing, promotions, and margin delivery

• Management of key customers and national negotiations

• Preparation of sales plans, budgets, and forecasts

• Leading sales organization and ensuring execution discipline

National Key Account Manager
2017 – 2018

• Direct management of national key customers in Ukraine

• Responsibility for entire Moldova business (sales, planning, execution)

• Negotiation of commercial terms, payment conditions

• Delivery of strong growth in both markets

FICOSOTA Ltd. – Laundry & Personal Care

http://www.ficosota.com/
Business Development Manager
2016 – 2017

• Development of direct import and distribution models

• Assessment of RTM efficiency and customer coverage

• Launch of direct cooperation with key retail customers (Metro C&C Ukraine)

• Commercial negotiations with importers and indirect customers

• Improvement of net sales and margin performance

Earlier FMCG Leadership Roles

Henkel | Reckitt Benckiser | Roust | Danone

• National and regional responsibility for sales channels and key accounts

• Experience across Modern Trade, Traditional Trade, distributors

• Strong foundation in field execution, forecasting, and customer management

• Long-term exposure to international corporate standards and HQ interaction

ROUST Ukraine – Spirits

National Key Account Manager

2014-2016

Reckitt Benckiser Ukraine - Household and home care
National Key Account Manager

2012-2014

Ukrainian Media Holding - Publishing
Head of Sales
2010-2012

Henkel Ukraine - Laundry and Home Care
National Traditional Trade Manager
2008-2010

Sales & Distribution Operation Manager
2006-2008

Regional Sales Manager
2002-2006

Danone Ukraine - Dairy food
District Manager
2000-2002

University degree.
University of Water Communications. Engineer

1990-1995