Tetiana

TETIANA SOBOL PROFESSIONAL SUMMARY
[open contact info](look above in the "contact info" section), Business professional with 13+ years of experience driving growth in FMCG, including work
[open contact info](look above in the "contact info" section), within a global international environment at JTI. I help companies identify new opportunities to
[open contact info](look above in the "contact info" section) increase revenue through leveraging data, market insights, and stakeholder collaboration. My
approach combines analytics, cross-functional execution, and strong commercial focus to deliver
scalable business results. I lead initiatives that expand market presence while maintaining strict
control over budgets, timelines, and performance. Focused on turning complex market dynamics
into clear, actionable strategies that deliver measurable business impact.

SKILLS AND WORK EXPERIENCE
COMPETENCIES Brand Protection Manager, Western Europe & Ukraine | Dec 2024 – Jun 2026
• Led end-to-end delivery of Brand Protection initiatives managing the full lifecycle from
Personal Skills strategy development and business case creation to implementation, stakeholder
• Accountability alignment, performance tracking, and measurable business outcomes.
• Adaptability • Developed and maintained strategic partnerships with law enforcement and
• Strategic Thinking government authorities, including ESBU1 and SBGS2, enabling coordinated actions,
• Problem Solving intelligence exchange, and joint initiatives supporting brand protection and illicit trade
• Systems Thinking prevention.
• Stakeholder • Established performance, KPI, and ROI measurement frameworks, leveraging
Communication operational data, market intelligence, and stakeholder feedback to optimize resource
• Continuous allocation, improve program effectiveness, and support data-driven decision-making.
Learning • Led the strategy, evolution, and optimization of Brand Protection digital solutions,
including mobile applications and chatbot platforms, achieving 67% active user
IT Skills engagement and building a reporting ecosystem that supported more than 1,600
• MS Office (Expert) incident reports annually.
• Power BI, Google • Developed a digital intelligence and reporting framework that identified 546 unique
Analytics incidents in 2025, increasing visibility of market threats and strengthening
(Intermediate) collaboration with enforcement authorities.
• Delivered executive-level reporting, strategic recommendations, and market
• CAS / SAP
(Intermediate) intelligence to senior leadership and international stakeholders across multiple regions.
• Designed and delivered awareness and training programs for 150+ participants,
• MEDOC (Proficient
strengthening stakeholder engagement and adoption of Brand Protection practices.
User)
Business Development Executive (BDE) | October 2021 – December 2024
Language Skills • Drove commercial performance across a multi-channel portfolio (GT, NARA),
consistently achieving 105–115% of KPIs and contributing to 44% YoY sales growth.
• English: B2
(Upper- • Led negotiations with key customers across the Kyiv, Dnipro, and Zaporizhzhia regions,
Intermediate) driving the successful launch, expansion, and market development of RRP3, including
Ploom, while increasing product availability and visibility.
• Ukrainian: Native
• Managed and developed a team of up to 6 external specialists and service providers,
Additional setting objectives, monitoring performance, and ensuring achievement of commercial
KPIs.
• Driving license
(Category B) • Managed a $200K budget, optimizing investment allocation and improving return on
investment (ROI) in line with business growth priorities.
EDUCATION
• Master Degree in Accounting and Audit, Zaporizhzhia Institute of Economics and
Information Technologies | Graduated with honors - Feb 2012
CERTIFICATES
• PARTNER – Sales Skills | updated annually
• AI ACADEMY Copilot M365 license | January – June 2026
• WIN-WIN Mastery: How to succeed in negotiations? | November 2025
• Negotiation skills - Trainer: Natalia Baykalova | March 2024
• Emotional Intelligence - Trainer: Olena Eliseeva |May 2024
INTERESTS
• Travelling and discovering new countries, cultures, and traditions

1 ESBU- Economic Security Bureau of Ukraine
2 SBGS - State Border Guard Service of Ukraine
3 RRP- Reduced Risk Products