Contact information

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Work experience

Fractional Head of Content

from 11.2024 to 03.2025 (5 months)
ASTRY, Дистанційно (IT)

Brought in to build the first product communication and content operations system including product messaging, UX copy, lifecycle communication, push notifications, email marketing and social media communication for an astrology-based dating app

• 1.9M characters of multilingual product content planned, produced and localized across 3 languages
• 490K characters of unique content delivered in a single month by a 2-person team using AI-assisted workflows
• 3-language content ecosystem launched across the mobile app, CRM and social media
• 1M+ TikTok views generated during the first month after launch

Marketing Lead / prev. Head of Content

from 11.2023 to 05.2026 (2 years 7 months)
Adheart, Дистанційно (IT)

Led marketing and content operations while expanding ownership into product marketing, lifecycle marketing and cross-functional growth initiatives

• +55% monthly revenue growth through a cross-functional monetization initiative
• +90% monthly registrations recovery through acquisition funnel optimization
• -35% marketing spend while maintaining acquisition volume and stabilizing revenue
• 0.3% → 9% mobile activation rate after redesigning the mobile onboarding journey
• Recurring subscription model launched in partnership with Product, extending campaign revenue into recurring MRR
• ~2× overall website traffic growth
• 2.4× organic blog traffic growth
• 2× total blog traffic growth
• 30% of active users switched back to the legacy search, driving a complete product redesign
• +10% landing page sign-up conversion through messaging optimization and A/B testing
• +29% landing page CTA click-through rate
• First Team Plan customers acquired through pricing and GTM redesign
• End-to-end lifecycle marketing system built from customer journey mapping to automated email flows
• End-to-end marketing analytics implemented across GA4, Amplitude, Metabase and Looker Studio
• Customer research embedded into product and marketing decision-making
• Scalable content operations built for SEO, product education and lifecycle communications
• AI-powered multilingual content operations established across 4 languages
• 100+ SEO articles, landing pages and product assets created and localized using AI-assisted workflows

NETOLOGY

from 11.2016 to 09.2021 (4 years 11 months)
Head of Content / Editor-in-Chief at Netology Media, Дистанційно (Освіта, наука)

Built and led a multidisciplinary content department responsible for media, landing pages, PR and social media. Led media strategy and high-volume expert content production

• 10× brand media ROI with $100K+ annual revenue generated through the brand media
• 5× monthly corporate media audience growth (70K → 350K visits)
• 9-person cross-functional content team built and managed across Editorial, PR, Landing Pages and Social Media
• 200+ editorial publications delivered annually across the content ecosystem
• 100+ colleagues trained on Tone of Voice and brand communication across Sales, PR, Customer Success, Support, Course Operations and C-level leadership
• $3K revenue generated by a single SEO article
• End-to-end editorial operations established across planning, production, distribution, and performance measurement

Education

Ukrainian State University of Railway Transport

Marketing, Харків
Higher, from 2013 to 2015 (2 years)

Ukrainian State University of Railway Transport

Automation and Computer-Integrated Technologies, Харків
Higher, from 2008 to 2013 (5 years)

Knowledge and skills

• Marketing
• Product marketing
• Content strategy development
• Customer Research
• Positioning
• AI Workflow
• Content Operations
• Marketing Operation
• Development of a marketing strategy
• SEO
• Brand Communication
• Notion
• Amplitude
• Jira
• Figma
• Canva

Language proficiencies

• English — advanced
• Ukrainian — fluent
• German — beginner
• Spanish — beginner

Additional information

Marketing operations professional with 10+ years of experience building marketing & content systems for SaaS, EdTech, and technology startups

My experience combines marketing operations, product marketing, and content strategy to connect customer insights, product communication, lifecycle marketing, and analytics with measurable business outcomes

Comfortable operating at both strategic and execution levels — from defining GTM communication and customer journeys to building scalable processes, AI-workflow, documentation, and marketing operations

KEY ACHIEVEMENTS

• Built a marketing content operation from scratch, including team structure, workflows, editorial standards, documentation and quality control in a large EdTech company

• Built and managed a scalable content production system delivering 200+ expert articles, 40+ landing pages and 3+ media projects annually

• Scaled brand media from 70K to 350K monthly visits, achieved 10x ROI and generated $100K+ annual revenue through content marketing

• Delivered revenue-generating campaigns, including $20K from an email campaign and $3K from a single SEO article

• +90% monthly registrations recovery through acquisition funnel optimization