Ірина

Iryna Sielina
Content Specialist | CMS & Multilingual Web Publishing
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) LinkedIn
Ukraine (remote)

PROFILE
Content Specialist with 2+ years running the full publishing cycle for multilingual sites — 150+ live per month
on custom CMS platforms, for EU and US markets. I use ChatGPT, Claude, Gemini, and DeepL daily to
generate, refine, and localize content. My Manual QA background carries straight into pre-launch checks
before anything ships.

WORK EXPERIENCE
Content Specialist (Jan 2025 – Jun 2026)
International Events & Ticketing Platform (NDA) · EU/US market
Promoted from Event Content Specialist for consistent accuracy and independent ownership of content.
● Owned the full publishing cycle for 150+ multilingual pages a month (EN/ES/DE/FR/IT) on a custom
CMS — everything from domain setup through to production.
● Researched each subject myself and wrote the content with LLMs (ChatGPT, Gemini, Claude),
refining my prompts against the brief as I went, then checked every date and fact before publishing.
● Structured content around SEO fundamentals (H1-H3 hierarchy, keyword placement), tightened
headlines, and cleaned up leftover formatting before it went live.
● Tracked down and added links myself: ticket URLs stitched together from different platforms, plus
socials, Wikipedia, Spotify, and YouTube.
● Ran pre-launch QA on every page (layout, widgets, broken links), and kept task status current in
Google Sheets and Excel.
Event Content Specialist (Mar 2024 – Dec 2024)
International Events & Ticketing Platform (NDA) · EU/US market
● Built and maintained a catalog of 2,000+ events a month for international tours — descriptions,
schedules, ticketing details, promo assets, all in a consistent format.
● Cross-checked venues, dates, lineups, and ticket links before each one went public, catching errors
before they reached the audience.
Prior Experience (before transitioning into digital media) (2009 – 2023)
Administrative, retail, and production roles, including hands-on 1C experience.

CORE COMPETENCIES
Content Operations: multilingual publishing, content lifecycle, localization, structured data management,
media integration
CMS & Formats: custom internal CMS (multisite/multilingual architecture), Basic HTML
QA & Tracking: pre-launch QA, Manual QA, bug reporting, Jira, TestRail, Postman, SQL, Git
SEO: on-page SEO (H1-H3, metadata), Google Search Console, Bing Webmaster Tools
AI & Automation: ChatGPT, Claude, Gemini, DeepL, prompt engineering, AI-assisted generation
Data Management: Google Sheets, Excel, data processing
Design Tools: Figma, Canva, GIMP

EDUCATION & PROFESSIONAL DEVELOPMENT
● SEO Specialist Course — Diia.Education × SEOMedia | 2026
● Manual QA Course — Beetroot Academy | 2025
● Bachelor's Degree in Marketing — National Aerospace University "Kharkiv Aviation Institute" | 2009
LANGUAGES
● Ukrainian — Native
● English — Pre-Intermediate, improving
● Japanese — Beginner