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Zelinska Sofiia
Marketing Specialist
I combine a design background with an analytical approach to marketing. I have a understanding of fundamental marketing principles,
including funnel structure and key performance metrics (CTR, CPC, conversion rate). My experience working in a team, conducting
research to ensure product quality, and communicating effectively with clients has shaped a structured, results-oriented mindset. I am
comfortable working with data, meeting deadlines, and quickly adapting to new challenges.

Contacts
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) @t.me/sofieeww/>; @sofiiazelinska />

Work experience Skills
Freelance Design Experience Marketing & Research
2022 — 2025 • Understanding of marketing funnel structure

• Developed interface concepts and initial prototypes for • Basic knowledge of A/B testing principles

an ERP system focused on business process • Competitor analysis

management
• Target audience analysis

• Designed a landing page for an investment project with • User persona development

a focus on logical structure and information hierarchy
• SWOT analysis
• Delivered branding and graphic design projects for
Analytical Approach
small businesses, including logos and advertising
• Understanding of Customer Journey Map (CJM)
creatives
principles

Graphic Designer at Project Me • Structured problem-solving

2025 • Iterative approach to improving solutions
• Created visual materials for social media and Communication & Teamwork
educational products

• Team collaboration (team of 5 members)

• Designed content structure and visual systems for
• Effective client communication

learning platforms based on Notion

• Presentation of solutions

• Strengthened product communication through clear and
• Process organization and deadline management
structured visual solutions

• Collaborated with the team to maintain visual
consistency across product materials Tools
Product Designer Intern at Creativity Practice
2024 Google Workspace Notion Asana Miro

• Conducted UX research, including user interviews and
needs analysis
Figma Adobe Photoshop Adobe Illustrator
• Developed user personas and interface concepts for a
resident dashboard
ProCreate
• Participated in solution testing and usability evaluation

• Collaborated with the team on product structure and
user flow develop Languages
English Intermediate Polish Pre-Intermediate
Education
Bachelor ’s Degree in Graphic Design, National Academy
of Culture and Arts Management
2022 — 2026

Marketing Camp 2.0 — Genesis
2026

Web Design Course — TiSami
2025

UI/UX & Web Design Course, IT Step Academy
2024