Катерина

Kateryna Horina
[open contact info](look above in the "contact info" section) • LinkedIn • Kyiv, UA • [open contact info](look above in the "contact info" section)

Digital Marketing & Content Specialist

Digital Marketing & Content Specialist with 10+ years of experience building brand visibility across tier-1
international markets.

Cross-industry background spanning tech/SaaS, B2B, real estate, hospitality, media, fundraising, and culture —
leading full-cycle marketing initiatives across content, social media, PR, influencer partnerships, events, paid
campaigns, and creative production

● Content Strategy & Production ● Influencer Marketing & Partnerships
● Event Marketing & Sponsorships ● Social Media Marketing (LinkedIn,
● Paid Social Campaigns Instagram, Threads, Reddit, YouTube)
● SEO & Website Optimization ● PR & Media Relations
● Analytics & Performance Tracking

Work Experience

Marketing & Partnership Manager, Collaborator, remote full-time, march 2024 - may 2026

● Drove 50%+ YoY revenue growth across US, UK, and EU markets
● Launched and scaled acquisition channels across LinkedIn, Reddit, YouTube, podcasts, and events while
managing a team of 5 content creators
● Managed influencer partnerships end-to-end, including outreach, coordination, content planning, and
delivery
● Coordinated marketing and logistics for 10+ international conferences annually, including booth
branding, event activations, and post-event campaigns

Founder & Event Coordinator, MRIYA International Fundraising Film Festival
independent project, march 2022 - oct 2024

● Founded and led an international fundraising film festival operating across 5+ countries, overseeing
strategy, partnerships, marketing, logistics, and event execution
● Built and executed multi-channel marketing campaigns across social media, PR, email, influencer
collaborations, media and community partnerships

Digital Marketing Manager, Goldentrust Development, Toronto, ON contract, sept 2022 - jan 2023

● Managed website updates, including UX improvements, content updates, and SEO, increasing traffic by
340% in 3 months

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● Created and managed social media content, achieving consistent 13% monthly Instagram & Twitter
growth
● Coordinated influencer collaborations and partnerships to support brand visibility

Digital Marketing Manager, The Epicure Shop, Toronto, ON full-time, march 2020 - jan 2023

● Launched and managed e-commerce marketing operations, growing online revenue by ~65% YoY
● Managed website content, updates, and UX improvements, increasing traffic 2.4× within 12 months
● Created and executed social media content strategy, tripling Instagram following and increasing
engagement 4×

Social Media & PPC Specialist, The Counteroffensive, US (remote) freelance, feb 2024 - nov 2024

● Managed a team of 5 to run social media and paid campaigns across organic and paid channels
● Launched and optimized paid social campaigns, including targeting, creative testing, and budget
allocation
● Analyzed performance data and adjusted campaigns to improve results

Content Creator, Sidedoor Magazine, Toronto, ON freelance, feb 2020 - may 2022

● Wrote and published weekly editorial content on music, culture, and emerging artists
● Researched topics and conducted interviews to produce relevant, engaging content
● Worked with editors to align content with publication voice and SEO goals

Content Creator, AH Media, Toronto, ON full-time, feb 2020 - may 2022

● Created daily content for lifestyle and fashion publications, including articles, interviews, and event
coverage
● Supported on-site content production at major events (TIFF, Social Media Week Toronto)
● Assisted with photoshoots and coordinated with creative teams on content production

Education
Journalism Bachelor, 2019
Humber Institute of Technology and Advanced Learning, Toronto, ON
Creative Writing (2016), Digital Marketing (2024), Content Creation (2025)
Kyiv Academy of Media Arts, Kyiv, UA
AI for Digital PR (2025)
Tech PR School, Kyiv, UA

English (Fluent), Ukrainian (Native)