Mykola

Mykola Predeus
Performance Marketing Specialist | Media Buyer | PPC Manager

Belfast, Northern Ireland | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) |
[open contact info](look above in the "contact info" section)

Professional Summary
Performance Marketing Specialist with 6+ years of experience. 2 years managing
Google Ads and Meta Ads campaigns for white-hat commercial projects with budgets
up to $10K/month. 5 years of DSP media buying experience across TrafficJunky,
ExoClick and TrafficStars in Dating and Webcam verticals with budgets of
$100K–$150K/month. Strong expertise in campaign scaling, A/B testing, conversion
tracking and ROI optimization.

Core Skills
Performance Marketing • PPC Campaign Management • DSP Media Buying • Campaign
Scaling • Conversion Tracking • A/B Testing • Bid Management • Audience Targeting &
Segmentation • Performance Analytics • ROI & CPA Optimization

Professional Experience
Media Buyer — Aylo (2023–Present)
Managed DSP campaigns across TrafficJunky, ExoClick and TrafficStars with budgets of
$100K–$150K/month. Planned, launched, optimized and scaled CPA/CPS campaigns.
Improved CTR, CVR, EPC and ROI through bid management, placement optimization,
whitelists/blacklists, traffic segmentation and A/B testing.

PPC Manager — Fortunatos (2019–2022)
Managed Google Ads and Meta Ads campaigns for white-hat commercial projects
including online education, programming courses and English language schools.
Configured GTM, GA4 and Meta Pixel, optimized Search, Display and Performance Max
campaigns, and improved CPL through continuous optimization.

Media Buyer — Together Networks (2017–2019)
Assisted in launching and optimizing DSP campaigns in the Dating vertical, worked with
TrafficJunky, ExoClick and TrafficStars, analyzed performance and optimized CPA.

Tools & Platforms
Google Ads • Meta Ads • TrafficJunky • ExoClick • TrafficStars • Google Analytics 4
(GA4) • Google Tag Manager (GTM) • Meta Pixel • Tableau • Voluum • Microsoft Excel

Languages
English — Upper-Intermediate (B2)
Polish — Intermediate (B1)
Ukrainian — Native
Russian — Native