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Marketing Lead
- City of residence:
- Kyiv
- Ready to work:
- Remote
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Alina Fesenko
Head of Growth | Head of Marketing
[open contact info ](look above in the "contact info" section) alina_bww
Professional Summary
Marketing leader with experience building and scaling marketing functions in B2B SaaS companies.
Experienced in growth marketing, go-to-market strategy, demand generation, SEO, content marketing, organic
social media, product localization, webinars, email marketing, and AI-powered marketing. I work closely with
founders to build marketing systems that support sustainable business growth.
Additionally, I actively leverage AI tools to streamline workflows, accelerate content production, and improve
marketing performance across social media, SEO, email marketing, market research, and campaign planning.
Professional Experience
Head of Marketing & Growth, Intelswift 05/2025 – Present
Built the marketing function from the ground up.
•
Owned the company's marketing and growth strategy.
•
Led the go-to-market strategy for the Ukrainian market.
•
Built the website from scratch with a focus on SEO and organic growth.
•
Developed the SEO strategy and later shifted the primary growth focus to organic
•
social media.
Built LinkedIn and Instagram content strategies.
•
Created webinars, landing pages, lead magnets, and email marketing campaigns.
•
Localized the platform into Ukrainian and contributed to product and UX
•
improvements.
Established marketing infrastructure, recruited and managed designers and
•
content writers.
Worked directly with founders on growth and product priorities.
•
Key Results
Built the company's marketing operations from scratch.
•
Successfully positioned the product for the Ukrainian market.
•
Secured a major enterprise client through organic marketing.
•
Generated qualified B2B opportunities through outbound outreach.
•
Increased organic reach, engagement, and brand visibility.
•
Digital Marketing Specialist, HelpCrunch 10/2024 – 04/2025
Supported content marketing and digital marketing initiatives.
•
Managed marketing activities across digital channels.
•
Marketing Specialist, Genesis | Closely 03/2021 – 10/2024
Planned and executed webinar marketing campaigns.
•
Managed email marketing campaigns.
•
Developed and maintained the company's social media presence.
•
Created multi-channel content marketing initiatives.
•
Supported SEO and organic marketing activities.
•
Head of Marketing, FleetChaser 04/2023 – 05/2024
Owned the company's marketing strategy and execution.
•
Built the company blog from scratch.
•
Developed and managed the company's social media strategy.
•
Led content marketing initiatives
•
Marketing Specialist, Umobix 08/2018 – 11/2019
Managed social media and content marketing.
•
Supported digital marketing campaigns.
•
Created marketing content across digital channels.
•
Marketing Specialist, DVZN 11/2018 – 10/2019
Supported marketing campaigns and content initiatives.
•
Managed social media activities.
•
Founder
Founded a B2C company
Founded and developed a B2C business from the ground up.
Languages
English Ukrainian
Professional Working Proficiency
(C1)
Education
Master's degree, Business Administration, 09/2012 – 05/2018
Taras Shevchenko National University of Kyiv Kyiv, Ukraine
Head of Growth | Head of Marketing
[
Professional Summary
Marketing leader with experience building and scaling marketing functions in B2B SaaS companies.
Experienced in growth marketing, go-to-market strategy, demand generation, SEO, content marketing, organic
social media, product localization, webinars, email marketing, and AI-powered marketing. I work closely with
founders to build marketing systems that support sustainable business growth.
Additionally, I actively leverage AI tools to streamline workflows, accelerate content production, and improve
marketing performance across social media, SEO, email marketing, market research, and campaign planning.
Professional Experience
Head of Marketing & Growth, Intelswift 05/2025 – Present
Built the marketing function from the ground up.
•
Owned the company's marketing and growth strategy.
•
Led the go-to-market strategy for the Ukrainian market.
•
Built the website from scratch with a focus on SEO and organic growth.
•
Developed the SEO strategy and later shifted the primary growth focus to organic
•
social media.
Built LinkedIn and Instagram content strategies.
•
Created webinars, landing pages, lead magnets, and email marketing campaigns.
•
Localized the platform into Ukrainian and contributed to product and UX
•
improvements.
Established marketing infrastructure, recruited and managed designers and
•
content writers.
Worked directly with founders on growth and product priorities.
•
Key Results
Built the company's marketing operations from scratch.
•
Successfully positioned the product for the Ukrainian market.
•
Secured a major enterprise client through organic marketing.
•
Generated qualified B2B opportunities through outbound outreach.
•
Increased organic reach, engagement, and brand visibility.
•
Digital Marketing Specialist, HelpCrunch 10/2024 – 04/2025
Supported content marketing and digital marketing initiatives.
•
Managed marketing activities across digital channels.
•
Marketing Specialist, Genesis | Closely 03/2021 – 10/2024
Planned and executed webinar marketing campaigns.
•
Managed email marketing campaigns.
•
Developed and maintained the company's social media presence.
•
Created multi-channel content marketing initiatives.
•
Supported SEO and organic marketing activities.
•
Head of Marketing, FleetChaser 04/2023 – 05/2024
Owned the company's marketing strategy and execution.
•
Built the company blog from scratch.
•
Developed and managed the company's social media strategy.
•
Led content marketing initiatives
•
Marketing Specialist, Umobix 08/2018 – 11/2019
Managed social media and content marketing.
•
Supported digital marketing campaigns.
•
Created marketing content across digital channels.
•
Marketing Specialist, DVZN 11/2018 – 10/2019
Supported marketing campaigns and content initiatives.
•
Managed social media activities.
•
Founder
Founded a B2C company
Founded and developed a B2C business from the ground up.
Languages
English Ukrainian
Professional Working Proficiency
(C1)
Education
Master's degree, Business Administration, 09/2012 – 05/2018
Taras Shevchenko National University of Kyiv Kyiv, Ukraine
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The candidate's resume is posted at https://www.work.ua/resumes/19309764/