Ірина

IRYNA LITVINCHUK
Marketing Specialist · Content & Digital Communications Specialist.

[open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section) · Telegram: @iralitvinchukk

About Me

Marketing Specialist and Campaign Manager with hands-on experience in digital marketing. Proven track record of managing end-to-
end digital ad campaigns, influencer marketing partnerships, and social media communications across Instagram, TikTok, Telegram,
and Threads.

Experienced in agency sourcing, vendor management, and driving marketing processes from initial concept to final execution. Data-
driven and analytical, I focus on performance metrics and cost-efficiency, routinely evaluating campaign success through LTV, ROI,
ROMI, CPA, and CPV. I possess a deep understanding of the digital agency landscape, including the strengths and weaknesses of top
market players. Passionate about continuous learning and transforming raw data into actionable strategic insights.

Skills

Digital campaign process management & economic viability assessment
End-to-end marketing project management (from concept to execution)
Managing large-scale influencer marketing campaigns across diverse goals and budgets
Performance analysis of digital marketing campaigns
Social media copywriting
SEO copywriting

Tech Stack

CRM
Trello
SendPulse
Looker Studio (Data studio)
SimilarWeb
Google Trends
Google Analytics 4
GTM
Google Sheets / Excel

EDUCATION

State University of Trade and Economics • Bachelor’s Degree in Marketing

Core Coursework & Modules: Digital Advertising, Google Ads, Meta Ads Manager, Email Marketing (SendPulse).

State University of Trade and Economics • Master’s Degree in Marketing Expected Graduation: 2026
EXPERIENCE

Marketing Project Specialist • MOYO

Advertising campaign management
Managing communication and processes with vendors and digital agencies
Managing large-scale digital influencer campaigns for product promotion
Organizing and preparing materials for partnership projects and joint activities
Preparing segmented communications for various customer groups
Handling content adaptation and message alignment
Developing ad copy and digital communication materials for promotional campaigns
Creating content for the brand’s social media channels (Telegram, Threads)
Managing marketing projects from inception to full implementation

Content & Marketing Projects • Freelance / Academic Projects

Developed advertising copy and campaign concepts for brand communications
Helped structure marketing ideas for digital campaigns and promotional activities
Analyzed audience engagement and content trends to inform marketing initiatives
Worked on product storytelling and copywriting