Ірина

IRYNA
UMANETS
DRIVEN CAREER TRANSITIONER
ENTERING DIGITAL MARKETING

As a career transitioner, I bring a fresh perspective alongside a solid
CONTACT foundation in Google Ads, social media, and email marketing. My approach
blends data-driven insights with transparent, creative strategies. I am
[open contact info](look above in the "contact info" section) passionate about crafting authentic brand communication that builds trust
[open contact info](look above in the "contact info" section) and successfully engages target audiences in the digital marketplace.
Hofherrnstraße 67A,
73434 Aalen

[open contact info](look above in the "contact info" section)
PROFESSIONAL EXPERIENCE
EDUCATION
01.2026-08.2026 PROFESSIONAL TRAINING & STRATEGIC
Digital Marketing PROJECT FOR ZEISS GROUP
DTA Academy
01.2026-08.2026 Developed a comprehensive 50+ page online marketing strategy,
encompassing target audience analysis, content planning, and an
M.A. Philology,Psychology actionable roadmap.
University Jurii-Kondratjuk, Structured and formulated a Meta Ads media plan, managing a proposed
Poltawa,Ukraine campaign budget of approximately €50,000.
09.2021-01.2027 Planned, analyzed, and optimized a Google Ads strategy specifically
tailored for lead generation.
LANGUAGES Designed an automated email welcome sequence consisting of 5 targeted
English emails aimed at lead acquisition.
Researched, built, and segmented an influencer database featuring
German
approximately 15,000 contacts across the DACH region.
Polish
Compiled and evaluated analytical reports on campaign performance,
Ukrainian
target audiences, competitors, and core marketing KPIs.
EXPERTISE Monitored and analyzed key metrics, including CPL, CTR, Conversion Rate,
leads, and overall campaign efficiency.
Data Analysis Generated, optimized, and adapted AI-driven content for social media and
Brand Management performance marketing campaigns.
SEO & SEM Prepared strategic campaign briefings, content concepts, and high-
Communication
converting ad copy for Meta Ads and Google Ads.

Creativity
Google & Meta Ads 03/2025 - 02/2026 ONLINE ENGLISH TEACHER

Targeted Communication: Conceptualized digital content for both individual
and group sessions, tailing materials precisely to unique customer needs.
User Engagement & Retention: Maximized student motivation and long-term
retention by designing bespoke, interactive learning formats.
Project Management & Organisation: Structured, executed, and data-
optimized online sessions to ensure efficient delivery and scheduling.
Digital Proficiency: Leveraged collaboration tools and virtual platforms to
deliver a seamless, modern digital experience.
 PROFESSIONAL EXPERIENCE

03/2025 - 09/2025 BARISTA EUREST, PART OF COMPASS GROUP GERMANY

High-Volume Operations: Efficiently processed 500+ daily orders in a fast-paced corporate environment.
Speed & Quality: Maintained premium coffee and latte art standards under high time pressure.
Customer Retention: Delivered professional, personalized service to a demanding, international clientele.
Process Optimization: Collaborated closely with the team to ensure seamless workflows and minimize wait
times.

11/2024 - 03/2025 BARKEEPER Enchilada

Guest Service Excellence: Delivered professional service and built long-term customer loyalty.
Mixology & Crafting: Prepared and served classic and contemporary cocktails.
Inventory & Cash Management: Managed stock control, inventory tracking, and point-of-sale (POS)
operations.
Efficiency & Resilience: Maintained a fast, precise workflow under high-pressure situations.

11/2023 - 11/2024 RETAIL SALES ASSOCIATE Agip Tankstelle

Customer Care & Service Quality: Provided professional consultations and ensured excellent service delivery
at the Eni Café.
Visual Merchandising: Created appealing, sales-driven product displays to maximize turnover.
Process & Inventory Management: Systematically tracked stock deliveries, managed precise inventory logs,
and handled cash transactions.
Quality Management: Overseeing daily service operations, ensuring full compliance with standards for
freshly baked goods.

05/2022 - 11/2023 RETAIL SALES ASSOCIATE Press & Books

Process Control & Shop Organisation: Managed end-to-end operational workflows in premium retail,
ensuring excellent service quality.
Customer Experience & Visual Merchandising: Designed and executed sales-driven product displays to
strategically optimize the customer journey.
Strategic Procurement & Data Management: Executed efficient stock procurement and precise order
processing via SAP, overseeing inventory audits and write-offs.
Finance & Reporting: Managed daily financial reporting, cash closures, and formal system declarations to
ensure accounting accuracy.

HARD SKILLS
Performance Marketing: Social Media Ads, Google Ads, SEA/SEO.
Campaign Management: Planning, execution, and optimization (A/B testing, conversion rate optimization / CRO).

SOFT SKILLS

Analytical Thinking: Data-driven decision-making.
Autonomy & Self-Organisation: Independent and proactive work ethic.

TOOLS & SOFTWARE
Advertising Platforms: Meta Ads Manager (Facebook), Google Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads
Design & Content Creation: Canva, Adobe Express
CRM & Marketing Automation: HubSpot, Mailchimp
Productivity Suites: Google Workspace (Docs, Sheets, Slides), Microsoft Office
AI Tools & Models: Claude, ChatGPT, OpenAI Codex, Midjourney, Jasper (Claude, GPT ,Midjourney etc)