Валерія

Valeriia Kostiuchenko
SMM Specialist / Content Creator

Phone: [open contact info](look above in the "contact info" section) Email: [open contact info](look above in the "contact info" section)

Summary

Creative and data-driven SMM Specialist with 1.5 years of experience in managing social media,
developing content strategies, and building online communities. Skilled in storytelling,
copywriting, and video content production. Successfully grew a fitness studio’s Instagram page
from 0 to over 1,300 active followers organically and with targeted Meta Ads campaigns.
Proficient in Meta Business Suite, Canva, CapCut, and analytics tools (Power BI, Excel). Fluent
in Ukrainian, Russian, and English (Upper-Intermediate).

Relevant Work Experience

SMM Specialist / Content Creator 15th April 2024 – April 2026
Soul Space Studio – Kyiv
• Developed and executed the studio’s social media strategy, growing the account from 0 to 1,300+
followers organically and with targeted Meta Ads campaigns within the first year.
• Created engaging Reels, Stories, and visual content to increase reach and engagement.
• Managed daily posting, community interaction, and influencer collaborations.
• Analyzed content performance and adjusted strategy based on engagement insights.
• Handled client inquiries through DMs, maintaining a positive brand voice and customer experience.

Marketing Analyst (Co-op Project)
Bright Knights Marketing Strategy Enhancement 1st September 2023 – 15th December 2023
Co-op – Niagara College, Ontario, Canada

• Worked on enhancing the startup’s digital marketing and SMM strategy to attract new clients in
the outdoor design niche.
• Conducted audience segmentation and location-based targeting using analytical tools to identify
potential client clusters.
• Proposed content strategy recommendations for social media, including tone of voice, visual
direction, and local targeting campaigns.
• Created mock-up posts and engagement plans based on data-driven insights.

• Presented marketing findings and visuals through Power BI and Excel dashboards.Utilized Excel
for data cleaning, RapidMiner for modeling, and Power BI for results presentation.
• Focused on optimizing marketing strategies through data-driven insights to support Bright
Knights' growth in enhancing outdoor spaces.

Education
Програма “Business Analytics Травень 2023 - Грудень 2023
Niagara College – Niagara-on-the-Lake, Онтаріо, Канада

Bachelor of Arts in Ukrainian Law Вересень 2018 – Травень 2022
Sumy National Agrarian University – Sumy, Ukraine