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ALINA KOBYLIANSKA
DIGITAL MARKETING SPECIALIST

SUMMARY
Digital marketing specialist with hands-on experience developing a
360° marketing strategy for the "Silpo" supermarket chain: business
analysis, SWOT, Google Ads and Meta Ads campaigns. Bachelor’s
degree in Hotel and Restaurant Business combined with practical
training in digital marketing. Over 4 years of client-facing work
CONTACTS experience have developed strong communication skills, attention
to detail, and a results-oriented mindset. A fast learner eager to
[open contact info](look above in the "contact info" section) grow in digital marketing.
Telegram: Linnel7
[open contact info](look above in the "contact info" section) EXPERIENCE
LinkedIn: Alina Kobylianska Digital Marketing Specialist — "Silpo" Supermarket Chain
Kyiv, Ukraine Project (e-commerce)
Available for remote work Project portfolio →
Conducted a comprehensive business analysis: SWOT, budget
SKILLS assessment, market and competitor analysis
— Google Ads, Meta Ads: Developed a customer acquisition strategy through Google Ads,
campaign creation & Meta Ads, and SEO optimization, including targeted campaigns
optimization and keyword research
Designed a customer retention strategy through email
— SMM: content strategy, marketing and remarketing to increase loyalty and conversions
planning, audience Created content marketing and social media promotion plans,
engagement including a two-week content calendar
Defined key performance indicators (KPIs) and short-term
— SEO: on-page optimization, business goals
competitor analysis
— Analytics: GA4, Meta Assistant Store Manager — Reserved (clothing store)
Business Suite Managed daily store operations and supported the team in
— Email marketing: achieving sales targets
newsletters, remarketing Analyzed customer preferences and sales trends to
improve product placement and promotions
— Copywriting for ad content Developed strong skills in team coordination, planning, and
— Market research, SWOT problem-solving under pressure
analysis
Front Desk Administrator — Mediskin Medical Spa,
— English - B1 (Intermediate) Radisson Blu Resort, Prozheiko Dental Studio, MVK
Built and maintained client relationships across multiple
TOOLS service-based businesses, strengthening customer retention
— Google Ads, Google Handled client communication, scheduling, and service
Keyword Planner coordination, developing strong organizational and
multitasking skills
— Google Analytics 4 Gained hands-on experience understanding customer needs - a
foundation for customer-centric marketing
— Meta Business Manager,
Meta Ads
ADDITIONAL EDUCATION
— Excel / Google Sheets
Digital Marketing Basics - Mate Academy
— Facebook, Instagram, Google Analytics 4 (GA4) Fundamentals
LinkedIn, TikTok Google Ads Search Certification
Meta Blueprint: Meta Ads Fundamentals
— SendPulse, Mailchimp
— SEMrush, Ahrefs, Serpstat
EDUCATION
— Canva, Trello
Zhytomyr Ivan Franko State University
Dept. of Economics, Management, Marketing and Hotel & Restaurant
Business