Olga

Olga Hryb
B2B & B2C Marketing and Communications Manager
Marketing and communications leader with 15+ years taking products, services
and brands to market in telecom, tech and FMCG. At Lifecell I led launches of
mobile apps and digital services with product teams, consistently beating user
acquisition and revenue targets; at MHP I grew brand awareness by up to 25%; at
Havas I delivered campaigns and large-scale events for Microsoft, Visa,
Coca-Cola, Mondelez and Citroën. In Finland I built communication strategy for the
City of Espoo and initiated an international Business Finland R&D consortium at
Laurea.

✉ [open contact info](look above in the "contact info" section) ☎ [open contact info](look above in the "contact info" section) ● Espoo, Finland

SKILLS KEY ACHIEVEMENTS
◇ Product launches: led go-to-market for 5+ mobile apps in parallel at Lifecell,
B2B & B2C Marketing Go-to-Market incl. eSIM, the BiP messenger and the OMNICELL B2B SaaS platform.
Product Launches Event Marketing ◇ Events: ~10 years producing conferences, product test drives and corporate
events of up to 1,000 guests for global brands.
Partnerships Sales Enablement
◇ Procurement: ran 10+ buyer-side tenders: briefs, evaluation criteria, bid
Content Strategy Market Research assessment, negotiation and supplier vetting.
Stakeholder Management ◇ Partnerships: initiated a Business Finland Co-Research application and
assembled the university–industry consortium.
Tenders & Vendors
◇ Community: built a ~3,000-member City of Espoo community with zero paid
Team Coordination promotion.

Project Specialist
TOOLS Laurea University of Applied Sciences
Claude, ChatGPT, Gemini, Grok 08/2025 – present Espoo, Finland
Canva, Gamma, Lovable ◇ Initiated and lead a Business Finland Co-Research application: came up with
the idea and brought university and industry partners into the consortium.
LANGUAGES ◇ Manage brand communications and LinkedIn presence for the DiLing Research
Group.
Ukrainian ◇ Contribute to international EU-funded RDI projects (FUTU4U, AEROFUSE,
Native Notiones, Interreg Central Baltic): dissemination, stakeholder outreach and
Russian partner coordination.
Native ◇ Co-facilitated a service design course (personas, segmentation, messaging).

English ◇ Connect Finnish and Ukrainian organisations and funding partners to build new
Professional working proficiency business partnerships (Finnpartnership).

Finnish Communications Assistant
A2.2–B1, actively studying
City of Espoo
Strategic communications and community engagement
KEY BRANDS 02/2023 – 01/2025 Espoo, Finland
Lifecell · MHP · Microsoft ◇ Developed the City’s communication strategy for engaging Ukrainian residents
Visa · Coca-Cola · Mondelez in Espoo.
Citroën · Henkel ◇ Organised webinars and community meetings to raise awareness of city
services.
◇ Founded and grew the City’s Facebook community for Ukrainian residents to
~3,000 followers with zero paid promotion.
◇ Ran resident surveys on service satisfaction and gaps and turned the findings
into recommendations for city decision-makers.

Brand Management and Communications Expert
Lifecell
Mobile operator
10/2019 – 02/2023 Kyiv, Ukraine
◇ Led go-to-market for mobile apps and digital services with product managers
and developers: parallel campaigns for 5+ apps and a new launch roughly every
1–2 months.

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◇ Coordinated digital, design, copywriting, research and product teams to deliver
launches on deadline.
◇ Consistently exceeded user acquisition and revenue targets across app and
service campaigns.
◇ Developed the go-to-market strategy for eSIM; led launch communications for
the BiP messenger and the OMNICELL B2B SaaS platform.
◇ Promoted mobile tariffs and services to B2C and B2B audiences; created sales
collateral and a high volume of landing pages with sales and product teams.
◇ Turned qualitative and quantitative research (focus groups, surveys by research
agencies) into target-audience insights, campaign strategy and creative briefs.
◇ Ran influencer and UGC programmes end to end (outreach, briefs, tracking,
performance) alongside digital and social media campaigns.
◇ Organised launch events, webinars and conferences; ran tenders for agencies
and suppliers with procurement.

Senior Marketing Manager
MHP
Food production (FMCG)
05/2016 – 10/2019 Kyiv, Ukraine
◇ Increased brand awareness by up to 25% through 360° campaigns across TV,
digital, OOH and POS.
◇ Led new product launches from go-to-market strategy to in-market execution.
◇ Produced TV and video commercials with agencies; managed influencer
partnerships; used consumer research and focus groups to guide campaigns.
◇ Ran tenders for agencies and suppliers: wrote briefs and evaluation criteria,
assessed bids and negotiated with participants.
◇ Organised the company’s own brand festivals and consumer events.

Senior Account Manager · Senior Event Coordinator
Havas
International advertising and events network
11/2010 – 05/2016 Kyiv, Ukraine
◇ Havas Creative: managed tech, telecom and FMCG accounts incl. Citroën and
Henkel; led digital and OOH campaigns from brief to delivery, coordinating
designers and creative teams.
◇ Havas Events & BTL: delivered events for international brands incl. Microsoft,
Visa, Coca-Cola, Mondelez and Citroën: conferences, corporate events,
product test drives.
◇ Produced a 300-guest corporate event for Mondelez with an international
headline artist.

Earlier: 5 years in event agencies in Kyiv (corporate events, BTL, promotions).

EDUCATION
Master’s degree in Psychology
Taras Shevchenko National University of Kyiv
09/1999 – 05/2004 · Kyiv, Ukraine

COURSES
◇ Finnish language courses, A2.1 (2023) and A2.2–B1 (2025)
◇ EY Academy of Business: Emotional Intelligence (2019); Delivering
Presentations (2019)

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