Olga

Olga Hryb
Communications and Marketing Manager with 15+ years of experience in business
design, project coordination, human-centered design, and strategic communications
across Tech sector, Academia, and Public sectors. Proven ability to transform
organizational goals into market-oriented strategies that enhance visibility, strengthen
partnerships, and drive measurable growth. Skilled in EU-funded research and
development initiatives including Horizon, Business Finland, ESR+ programs with a track
record in proposal preparation, partner engagement, and project delivery. Adept at
leading cross-functional projects, managing multicultural team. Worked with major
international brands including Lifecell, Microsoft, Nokia, Citroën, Visa, Coca-Cola, Henkel,
and Mondelez, delivering impactful campaigns. Brings a people-first perspective to
complex RDI environments, with proven ability to bridge research goals, business needs,
and end-user realities.

[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Espoo, Finland
SKILLS

Project Specialist
Laurea University of Applied Sciences
08/2025 – present Espoo, Finland

Contributing to a Business Finland Co-Research grant application, idea leader,
supporting research design and proposal framing.
Participating in RDI projects (Notiones, FUTU4U, Aerofuse, Interreg Central Baltic).
Contributed to EU-funded initiatives, included Horizon projects, assisting in proposal
preparation and partner negotiations.
Creates strategic digital content and manages brand communications for DiLing
Research Group, including LinkedIn presence and visibility.
Experience with AI tools (Claude, GPT, Grok, Gemini, Gamma AI, Canva, Lovable,Kimi)

LANGUAGES
Ukrainian
Communications Manager
Native or Bilingual Proficiency Espoo City
02/2023 – 01/2025
Russian
Espoo, Finland
Native or Bilingual Proficiency
Led strategic communication and marketing projects that advance Espoo’s innovation,
English inclusion, and public engagement goals.
Professional Working Proficiency Led cross-sector projects combining communication, service design, and marketing to
strengthen collaboration between the city, residents, and partner organizations.
Finnish
Developed customer-focused communication models for multicultural audiences and
Limited Working Proficiency
coordinate creative, digital, and event activities that enhance community visibility.
Founded and managed the city’s official Facebook community (4,000+ organic
followers), fostering open dialogue and trust
INTERESTS Oversaw creative production, including design layouts, photos, and video materials

Brand Management and Communications Expert
Social media
Lifecell
10/2019 - 02/2023, Kyiv, Ukraine
Mobile operator

Led 360° B2B and B2C marketing campaigns, collaborating closely with sales, CX, and
product teams to align messaging with business goals.
Developed data-driven digital content and communication strategies across social
media, email, and mobile platforms
Coordinated multiple stakeholders, including marketing, design, PR and external
partners, to deliver high-quality campaigns within deadlines.
Conducted market research, including focus groups, audience analysis and customer
journey reviews to improve campaign effectiveness.
Managed marketing efforts for mobile app launches and product rollouts, driving user
engagement and loyalty.
Created impactful sales collateral, landing pages, and campaign assets while ensuring
consistency with brand tone of voice and global guidelines.
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 Senior Marketing Manager
MHP
05/2016 - 10/2019, Kyiv, Ukraine
Poultry production

Developed marketing strategies and communication campaigns for poultry brands,
oversaw creative development of campaigns across TV, digital, POS, OOH, events
(Increased brand awareness by up to 25%).

Led go-to-market strategies for new product launches, driving sales growth and
ensuring alignment between brand identity, customer needs, and business goals
Managed creative and digital content development, ensuring a unified customer
experience.
Applied market insights and data to guide business design and support growth
opportunities.
Developed internal communication and brand culture programs that boosted
engagement and alignment.

Project and Marketing Lead
Havas
11/2010 - 05/2016, Kyiv/Ukraine
Advertising Agency Network

Led international marketing and event projects, managing cross-functional teams and
ensuring timely, high-quality delivery.
Oversaw advertising campaigns and promotional materials from concept to execution,
aligning creative output with client and business goals.

Managed cross-functional teams of designers, developers, and account managers,
ensuring the successful delivery of projects on time and within budget.
Managed client communication and reporting, ensuring transparency on progress,
budgets, and key results.
Led PR and internal communication initiatives that strengthened brand reputation and
engagement.

CERTIFICATES
Opiskelutodistus (05/2023 - 09/2023)
Suomi kurssit, A2.1

Opiskelutodistus (01/2025 - 05/2025)
Suomi kurssit, A2.2-B1

EDUCATION
Psychologist (Master).
Kiev National University. T.G. Shevchenko.
09/1999 - 05/2004, Kyiv, Ukraine
Courses
Center for psychological assistance, as a psychologist -consultant, psychodiagnostics
(2004-2005).
EY Academy of Business, Emotional Intelligence, 04.2019.
EY Academy of Business, Delivering Presentation, 03.2019.

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