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ILLYA BERLIZIEV
Commercial & Supply Chain Manager | Key Accounts · Order & Stock Planning · After-Sales Operations
Kyiv, Ukraine · [open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section)
PROFILE
Commercial manager with an operations backbone: started in order management and demand planning (SAP APO, +23%
forecast accuracy) and grew into running a €2.5M key-account portfolio delivered at 130% of plan — 8 years at Grohe AG
(LIXIL Group). I build systems that outlast me: a 25-engineer after-sales organization created from scratch, an installer training
center to engaging 700 professionals a year, and in-house stock & order planning that I still run for my accounts.
WORK EXPERIENCE
Grohe AG — Key Account Manager OTC/PU 04.2024 – present
• Own 5 key accounts with a combined €2.5M/yr sales plan; delivered 130% of FY plan; +52% YoY in Q1.
• Own my accounts' stock and order planning end-to-end — an embedded-operations model that compensates for clients'
weaker capabilities and secures the sales plan.
• Designed and executed retail channel strategy across 60 stores of 3 retail-network accounts → +20% sales (assortment,
planograms, POSM, field execution).
• Lead a team of 2: KAM executive (field execution) and Training Center manager.
• Designed and launched an installer training center as part of an influence program targeting 700 installers/yr: full
training curriculum, participant database and admin workflows, motivation system, and a retention layer. Ran 9 end-to-
end exhibitions and 60+ training sessions (1,200 attendees).
• Stock optimization for new product introductions: kept <4 months of cover while growing sales +15–30%; launched 3
new product lines end-to-end.
• Negotiated annual JBP/QBR agreements and promo strategy with give-get frameworks; managed account P&L, AR/DSO.
Grohe AG — Head of After-Sales Service 04.2020 – 03.2024
• Built a 'one-window' service model from scratch: monobrand hotline, KPI system, 2–5 day case-resolution SLA.
• Led a service organization of 3 hotline operators and 25 field service engineers; ran weekly product trainings for staff
and customers.
• Managed spare-parts availability and repair logistics; drove process optimization for cost-effectiveness at scale.
• Grew technical partner network: 4 existing partner institutions + 3 new collaborations.
• Led country-specific product certification — full cycle of regulatory and permitting documentation for market entry.
Grohe AG — CRM Coordinator / APO Demand Planner / Logistics Support 05.2018 – 03.2020
• Improved demand-planning (SAP APO) forecast accuracy by 23% — planning discipline directly applicable to serial
hardware production.
• Full logistics backfill coverage; resolved supply-process issues end-to-end across warehouse, transport and customs
touchpoints.
• Rolled out CRM-based sales approach with clean reporting and a structured growth pipeline.
CORE COMPETENCIES
• Order & Stock Planning: order pipeline management, stock/cover optimization, S&OP, demand planning (SAP APO).
• Key Account & Business Development: JBP, QBR, give-get negotiation, B2B/B2G relationship management.
• Service Operations: building service networks, SLA/KPI design, field-engineer team leadership, spare-parts logistics.
• System Building: training programs and centers, database/admin workflow design, motivation & retention systems.
• Commercial Finance: account P&L, AR/DSO, promo ROI, revenue growth management.
• Tools: Excel (pivot, Power Query), SAP, SAP APO, CRM, Jira, Salesforce, Tableau, .
EDUCATION
National University of the State Fiscal Service of Ukraine — Master's, Management and Administration2019 –
2021
Faculty of Accounting and Taxation, Irpin
National University of the State Fiscal Service of Ukraine — Bachelor's, Enterprise (Business) Economics2015 –
2019
Faculty of Economics, Irpin · Languages: Ukrainian — native, English — professional working proficiency