Денис

Denys Holovnia
Phone: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)
Languages: Russian, Ukrainian (native), English (B1)
LinkedIn: denys-holovnia-4a2699398

Summary
Professional with 12+ years of experience in retail operations and hands-on
experience in financial analysis and management accounting through freelance
consulting projects.

Background in cash flow management, operational P&L monitoring, KPI reporting,
inventory management, and business performance analysis. Delivered financial
recommendations to business owner by analyzing profitability, pricing strategy,
operating costs, payroll efficiency, and inventory processes to support better
business decisions.

Completed professional training in Financial Analysis, covering P&L, Balance Sheet,
Cash Flow Analysis, Financial Modeling, and Financial Statement Analysis.

Experience
Freelance Remote
Financial Manager 09/2023 - now
• Conducted Financial Analysis and P&L Analysis, identifying key drivers of revenue, profitability, and
operational performance.
• Analyzed business KPIs, cost structure, margins, pricing strategy, and discount policies, providing
recommendations to improve profitability.
• Performed Profitability Analysis and Product Mix Analysis, identifying products and categories with the
greatest impact on financial performance.
• Evaluated payroll costs, labor utilization, and operating expenses, identifying opportunities for cost
optimization and operational efficiency improvements.
• Identified risks in Management Accounting and Inventory Management processes, preparing
recommendations to strengthen inventory control and improve data accuracy.
• Prepared financial analyses and decision-support materials for the business owner, providing
recommendations on cost optimization, pricing, employee incentive programs, and operational
process improvements.
Marathon.ua Lviv, Ukraine
Retail Store Director 07/2019– 03/2023
• Managed store-level cash flow, including daily cash reconciliation, cash collection control, end-of-day
cash position reporting, and cash variance analysis, maintaining zero cash discrepancies.
• Monitored P&L performance, analyzing revenue, cost of sales (COGS), gross margin, and key financial
indicators through regular management reporting.
• Controlled working capital by coordinating inventory replenishment, stock transfers, and inventory
management, maintaining inventory accuracy above 98%.
• Prepared and presented KPI dashboards for regional management, tracking revenue performance,
sales vs. budget, conversion rate, average transaction value (ATV), and operational efficiency.
• Led the operational and financial launch of a new retail store, managing budget execution, resource
planning, recruitment, and go-live activities, successfully opening within 14 days under wartime
conditions.

LLP Ukraine Kharkiv, Ukraine
Senior Sales Associate / Acting Store Manager 09/2012– 01/2019
• Managed daily cash flow operations, liquidity control, and cash reconciliation in a high-volume retail
environment, consistently supporting a Top 10 regional store (out of 80) based on internal performance
metrics.
• Led annual inventory counts with 98%+ inventory accuracy, reducing stock discrepancies, minimizing
write-offs, and supporting inventory control and balance sheet accuracy.
• Prepared and contributed to management reporting and operational P&L analysis, monitoring revenue,
shrinkage, operating costs, and compliance with corporate performance targets.
• Developed and mentored 50+ employees over six years, building a leadership pipeline that resulted in 3
Store Directors and 4 Store Administrators being promoted internally.

Education
H.S. Skovoroda Kharkiv National Pedagogical University Kharkiv, Ukraine
Bachelor's degree, History and Law 09/2010– 05/2013

Poltava V.G. Korolenko National Pedagogical University Poltava, Ukraine
Bachelor's degree, History and Law 09/2005– 05/2009

Courses
Financial Analysis, Laba 03/2026

Skills
1C, Excel (VLOOKUP, SUMIFS, SUBTOTAL, Pivot tables), AI tools (Claude & Chat GPT)