Kateryna

Kateryna Zhytkova
Economist and Political Scientist with
4+ years of experience in marketing
strategy, digital communications, and
growth marketing for international
brands and organizations.

Contacts Profile
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[open contact info](look above in the "contact info" section) Marketing Strategist with 4+ years of experience helping
brands grow through audience research, content strategy,
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[open contact info](look above in the "contact info" section) performance marketing, and social media. Experienced in
Kyiv, Ukraine
developing marketing strategies, identifying growth
А. Малишка 13 opportunities, analyzing customer behavior, and creating
data-informed campaigns for international brands.
Passionate about combining creativity, analytics, and AI
Skills tools to build marketing solutions that drive measurable
business results. My background in economics and
Creative Strategy political science trained me to think analytically about
Growth Marketing audience behavior and market dynamics — a foundation I
Audience Research now apply to building data-informed creative strategies.
Market Research
Competitor Analysis
Creative Brief Development
Content Strategy Education
Performance Marketing
Meta Ads
A/B Testing 2023 – 2025 Master's in Political Science
KPI Analysis National University Thesis: Ratification of the Istanbul
Convention: The Impact of
Figma, Canva, Photoshop of Kyiv-Mohyla
Neoconservatism on Gender Policy
AI Tools (ChatGPT, Midjourney, Claude, Academy in Ukraine
HeyGen, Gemini)
Methodology: Discourse analysis of
CapCut
parliamentary debates
Metricool
Google Workspace
GA4 (basic) 2024 Exchange Semester
Ads Reporting, breakdown by Hertie School, Coursework: Nationalism studies,
CTR/CPM Берлін digital behavior in social networks

Languages 2018 – 2022 Bachelor's in Economics
National University Thesis: Economic Sanctions as a Tool
Ukrainian — Native of Economic Policy in the Era of
of Kyiv-Mohyla
English — Professional Working Globalization
Proficiency (B2/C1) Academy
Focus: Macroeconomic effects of
Russian — Fluent sanctions on Russia, geopolitics,
German / French — Open to learning mixed qualitative and quantitative
research
 Professional Experience
Claris Verbis / Kartata Potata
Brand Communication Strategist (Project-Based) | June – August 20, 2026
Owned the full digital communications direction for an educational brand (school and summer camp), including content planning
and scripts for viral Reels.
Led a small team, directing a targetologist and a content creator on campaign execution.
Designed and ran a viral giveaway campaign offering discounts to all participants, driving demand to a full sell-out for one camp
intake and near-full enrollment across the remaining sessions.
Organized River Education Fest, a marketing event at Rivermall, including developing all briefs and coordinating execution.
Managed email marketing campaigns and out-of-home advertising placements (elevator ads).

Medicalaser
Marketing Strategist | 2025–2026
Developed and implemented a marketing strategy aligned with business and sales objectives.
Мови
Conducted market, competitor, and customer research to identify growth opportunities and refine positioning.
Collaborated with the sales team to segment target audiences and identify customer needs and pain points.
Planned, launched, and optimized Meta Ads campaigns, including audience targeting, ad copy, and campaign structure.
Tested audiences, creatives, and offers while optimizing campaigns based on CPL, conversion rate, and lead quality.
Supported offline marketing initiatives and prepared promotional materials for industry exhibitions.
Developed and tested funnel-stage creatives — awareness-focused ads for cold audiences, consideration content highlighting benefits
for warm/retargeting segments, and conversion-driven offers with clear CTAs for bottom-funnel audiences — optimizing based on CPL
and conversion rate.
Consistently improved lead quality and conversion rates through audience segmentation, creative testing, and continuous
campaign optimization.
Increased sales by 8% within two months through targeted advertising and audience alignment with customer insights.

YUSUPOVA Design
Head of SMM | International Brand Growth | 2024–2025
Developed and implemented a social media strategy to support the brand's expansion into European markets.
Conducted competitor research on Instagram to identify market trends, content opportunities, and positioning strategies.
Adapted the brand's visual identity and messaging to better resonate with international audiences.
Planned and managed content across Instagram and Pinterest while optimizing strategy based on audience insights and performance.
Collaborated with the founder to align social media initiatives with business goals.
Increased international audience engagement and generated inbound inquiries from potential clients in Europe.
Contributed to acquiring new European clients while increasing reach, saves, and website traffic through content optimization.

IER – Institute for Economic Research and Policy Consulting
Policy Communications Officer | 2023–2024
Developed and executed digital communication strategies to promote economic research, policy publications, and public events.
Collaborated with researchers and policy experts to transform complex economic analysis into engaging content for diverse audiences.
Managed communications across LinkedIn, Facebook, Telegram, Instagram, and X (Twitter), tailoring messaging to each platform.
Planned and executed communication campaigns for research publications, conferences, public discussions, and advocacy initiatives.
Analyzed content performance and audience engagement to continuously optimize communication strategies.
Increased the visibility of policy research and strengthened engagement with professional and international audiences.
Strengthened the Institute's digital presence through consistent, research-driven communication.

Dorinella
Marketing Strategist / Growth Coach | 2022–2023
Developed the brand positioning and communication strategy for a personal brand from the ground up.
Conducted audience and competitor research to identify growth opportunities and shape the content strategy.
Designed platform-specific growth strategies for Instagram and TikTok based on audience behavior and content performance.
Created content frameworks, messaging, and creative concepts aligned with business goals.
Consulted on content formats, video scripts, and content optimization to improve audience engagement.
Monitored performance metrics and continuously refined the strategy based on data and audience insights.
Grew Instagram from 0 to 60,000+ followers organically.
Grew TikTok from 0 to 100,000+ followers organically.
Built a recognizable personal brand with an engaged community.

CPT Group
SMM Manager | 2023
Developed and managed social media content across multiple platforms.
Created content plans aligned with business goals and target audience interests.
Wrote marketing copy and adapted messaging for different social media channels.
Monitored content performance and adjusted content based on audience engagement.
Collaborated with the team to ensure consistent brand communication.

Phone Email
Kateryna Zhytkova [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)