Аліна

ALINA SHENDRYK
Digital Marketing Specialist/
Marketing Account Manager
[open contact info](look above in the "contact info" section) (Telegram) Linkedin
[open contact info](look above in the "contact info" section) Remote

Aspiring digital marketing specialist with a background in sales, customer
engagement, and market analysis. Experienced in managing in-store
marketing activities, collaborating with influencers, and analyzing
competitors’ strategies. Skilled in digital advertising, social media marketing,
Skills and SEO. Passionate about leveraging data-driven strategies to drive brand
awareness and business growth. A quick learner with strong communication
Digital Advertising: Google Ads (campaign skills and a proactive approach to problem-solving.
creation, keyword research, audience
targeting), Facebook & Instagram Ads
SEO & Analytics: On-page and off-page
Project “Ajax”
SEO, Google Analytics, competitor analysis
Social Media & Content Marketing: Social Practicing:
media strategy, influencer collaborations, Conducted a SWOT analysis.
content planning Estimated the budget.
Email & Event Marketing: Customer Researched the market and competitors.
outreach, campaign management Segmented the market.
Market Research & Strategy: Utilizing Set short-term goals and KPIs.
research tools, analyzing trends, Established customer acquisition (channels like Google Ads and Meta Ads).
segmenting audiences Optimized SEO.
Communication & Collaboration: Established content marketing plan for 2 weeks.
Teamwork, stakeholder coordination, Developed a publication plan for Instagram for a month.
customer engagement Implemented retention strategies such as email marketing and remarketing.
English - Intermediate
Bulgarian -Intermediate
Experience
Tools Store Administrator Levi’s July 2024 - Nov 2024

Google Ads, Google Ads Library Main achievements:

Google Keyword Planner Consistently met and exceeded monthly sales targets

Meta Business Manager Set a one-day sales record in Vyborg

Meta Ads, Meta Ads Library Managed in-store marketing initiatives

Microsoft Excel / Google Sheets
Social Media Platforms (Facebook,
Sales consultant Levi’s Sep 2023 - July 2024
Instagram, LinkedIn, TikTok, Twitter)
Main achievements:
SEO Tools (SEMrush, Ahrefs, Serpstat)
Became a top salesperson despite having no prior experience in sales
Graphic Design Tools (Canva, Trello)
Built a base of loyal customers through effective communication
Assisted in opening a new store and trained new employees during a business trip
Education Responsibilities:
Odesa National Technological University Market analysis: Monitored competitor discounts and fashion trends
Bachelor's Degree in Management Content marketing: Selected clothing for bloggers and created promotional materials
2019 - 2023 Process organization: Conducted inventories, trained staff, and managed reporting
Communication: Collaborated with partners, including printing companies and
Mate Academy (Digital Marketing course)
influencers
Certificate
2025