Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/19573290/

Work experience

Media buyer

from 09.2023 to 10.2024 (1 year 2 months)
Pandion, Remote (Transportation and logistics)

• Managed more than US$300K in Meta advertising spend across logistics and delivery-network campaigns.

• Delivered approximately 4x average ROAS, equivalent to about US$1.2M in Meta-attributed revenue.

• Maintained Link CTRs above 6% on selected campaigns while managing audience testing, creative testing, budget allocation and scaling decisions.

• Built efficient campaign structures and used performance data to identify winning audiences, creatives and scaling opportunities.

• Worked independently in a remote contractor capacity with ownership of campaign execution, optimisation and reporting.

Media Buyer

from 04.2021 to now (5 years 7 months)
Self-Employed, Remote (Marketing, advertising, and PR)

• Manage end-to-end Meta Ads acquisition campaigns across e-commerce, DTC, SaaS, hospitality, logistics and service businesses in West African and international markets.

• Handle audience and competitor research, campaign planning, budget allocation, campaign launches, creative testing, retargeting, optimisation and performance reporting.

• Managed approximately US$163K in West African Meta ad spend (₦228M+) and US$326K+ in international Meta spend across public and confidential client engagements.

• Contributed to 64,000+ combined Meta-attributed purchases and messaging conversations through sales, messaging, lead-generation and retargeting campaigns.

• Analyse CTR, CPC, CPM, CPA, ROAS, purchase value, customer objections and post-click behaviour to determine which campaigns, audiences and creatives should be paused, improved, tested or scaled.

• Develop direct-response advertising copy, hooks, offers, video scripts, UGC-style concepts and structured creative briefs for designers and video editors.

• Use Meta Pixel, Conversions API, Events Manager, PixelYourSite Pro and WhatsApp Business to improve tracking reliability and support assisted-conversion journeys.

• Achieved 8x+ peak ROAS, selected Link CTRs above 6%, and best cost per purchase of approximately US$4.30 (₦6,000) in West Africa and US$37 internationally.

• Supported customer acquisition and market expansion across Benin Republic, Ivory Coast, Nigeria and international markets.

Career break

from 04.2019 to 11.2020 (1 year 8 months)
Relocation

Education

ISMT St Salomon, Cotonou, Benin Republic

Master of Science in Business Administration, Kyiv
Higher, from 2024 to 2025 (1 year)

University of Lagos, Lagos, Nigeria

Master of Science in Political Science – International Relations, Kyiv
Higher, from 2021 to 2023 (2 years)

Abia State University, Uturu, Nigeria

Bachelor of Science in Political Science – Second Class Upper, Kyiv
Higher, from 2010 to 2014 (4 years)

Additional education and certificates

Meta Media Buying Professional Course

1 month

TEFL Certification

2 months

Knowledge and skills

• Attentiveness
• Ability to analyze
• Meta ads
• Facebook Conversions API
• Facebook Ads Manager
• Performance marketing
• Conducting advertising campaigns
• A/B testing
• Conversions API
• Lead generation
• Budget management
• Data analysis
• Conversion tracking
• Meta Pixel
• Creative Strategy
• Salesforce CRM Analytics
• Keitaro
• E-commerce marketing
• WhatsApp marketing
• Campaign Reporting
• Audience Research
• CRM basics

Language proficiencies

• English — fluent
• French — beginner

References

James Orji Asi

James Orji Asi

Customer Success Manager/Business Analyst, Easystop Afrique

Additional information

Portfolio: philipsokebe.vercel.app

Available for remote full-time, contract and freelance roles worldwide. Able to collaborate across WAT, GMT and EST business-hour overlaps. Open to relocation for suitable employer-sponsored opportunities.

Strongest in Meta Ads, creative testing, campaign scaling, conversion tracking, performance reporting and WhatsApp-assisted customer acquisition.