Вікторія

Head of Content

Considering positions:: Head of Content, Content Team Lead
Employment type:: full-time
Age:: 37 years
City of residence:: Zaporizhzhia
Ready to work:: Remote

Contact information

The job seeker has provided: Phone numberEmailLinkedIn

You can get this candidate's contact information from https://www.work.ua/resumes/19597254/

Work experience

Content Lead

from 10.2021 to 02.2026 (4 years 5 months)
Phonexa, Дистанційно (IT)

✅ Led SEO content execution for Phonexa, aligning content with evolving product positioning (call tracking, pay-per-call, lead management, affiliate software) in close collaboration with SEO leadership (SEO Team Lead, SEO Director)
✅ Managed in-house and freelance content teams, including hiring, onboarding, task allocation, performance management, and quality control
✅ Built and improved content production workflows, increasing efficiency and raising content quality across multiple projects
✅ Owned SEO content optimization for website pages, product features, and blogs, working closely with the SEO team
✅ Conducted content audits and led large-scale content rewrites to improve search visibility and align with updated SEO requirements
✅ Translated SEO guidelines (keyword clusters, entities, density, structure) into clear briefs and actionable instructions for writers
✅ Coordinated cross-functional collaboration between SEO, marketing, product, and design teams, acting as a key communication bridge with US stakeholders
✅ Led content production for SEO-driven pages (feature pages, landing pages, tools), balancing SEO requirements with design and marketing needs
✅ Oversaw SEO-driven blog content production across multiple brands (Phonexa, Zero Parallel, T Dot UK, MailCon, Profitise), ensuring consistency, quality, and alignment with SEO strategy
✅ Reprioritized content roadmap during a critical ranking decline, shifting focus to high-impact SEO initiatives
✅ Advocated for SEO-driven decisions and an iterative optimization approach in cross-team discussions
✅ Improved overall content quality and consistency, significantly raising standards across blog and product content
✅ Contributed to organic growth through content optimization and development of high-performing pages

Copywriter

from 11.2018 to 10.2021 (3 years)
Freelance, Дистанційно (IT)

Delivered content for performance marketing and SaaS-related projects
Created SEO-aware articles aligned with content briefs and marketing goals
Conducted topic research and adapted content for different audiences and formats
Collaborated with clients to refine content direction and messaging

PR manager

from 05.2015 to 08.2017 (2 years 4 months)
ClickDealer, Запоріжжя (Маркетинг, реклама, PR)

✅ Developed and managed B2B marketing and PR materials (newsletters, blog content, presentations, etc.)
✅ Maintained and updated the company website content
✅ Coordinated marketing assets for events and conferences (booths, banners, printed materials, etc.)
✅ Initiated and supported engagement activities (contests, events, loyalty programs)
✅ Contributed to cross-team problem-solving and internal process improvements
✅ Monitored customer feedback and satisfaction across products and services

Education

City University of Seattle

Business Administration, Київ
Higher, from 2009 to 2014 (5 years)

I studied on-site at the Slovak branch of an American university. Kyiv is listed only because the platform doesn't support selecting a city in another country for this education entry.

Additional education and certificates

Coursera Course Certificates - Inspiring and Motivating Individuals

2017

Coursera Course Certificates - Business English: Meetings