Вадим

Vadym Herman
[open contact info](look above in the "contact info" section) | tg: @hrmnv
Vienna, Austria

If you ask me what exactly I’ve been doing for the past few years, I’d probably say: «A bit of
everything».

SKVOT (EdTech / Creative Education)
Content Marketing Lead (Acting Brand & Creative Lead)
Feb 2025 – May 2026

Brand Repositioning & KOL Strategy: Transitioned from an in-house production model to an expert-led
platform, partnering with top industry professionals to elevate brand authority and market perception.
Budget Optimization & Record ROI: Reduced monthly production costs by 35% while setting all-time
high lead-to-sale conversion records through highly relevant, expert-driven content.
Editorial Leadership & Workflows: Built an efficient editorial process for an in-house team and
freelancers, streamlining multi-channel distribution for core brand narratives.
Community & Channel Growth: Relaunched key communication formats, including a complete
overhaul of the email strategy, significantly boosting audience engagement and retention.
Strategic B2B Partnerships: Developed custom media/press kits and unique value propositions (UVPs)
to successfully secure and execute paid sponsorships and joint campaigns.

Datawiz (B2B SaaS / Retail Intelligence)
Product Marketing Manager
Oct 2023 – Feb 2025

Brand Refresh & Web Optimization: Humanized the B2B brand voice and revamped 40%+ of landing
pages, integrating new tools (e.g., pop-ups) to enhance the user journey and data collection accuracy.
CustDev & Lifecycle Marketing: Conducted in-depth user interviews and scaled automated email
scenarios by 150% (from 10 to 25) to translate pain points into tailored messaging and drive engagement.
Product Marketing & Onboarding: Championed a strategic shift to a demo-driven acquisition model
(SaaS+Demo and Demo-only) to overcome product complexity and significantly reduce user friction.
Global GTM & LATAM Expansion: Spearheaded the successful expansion into the LATAM market via
deep competitor analysis. Adapted product positioning and Value Propositions, initiating major negotiations
with warm B2B enterprise leads.
Employer & Offline Branding: Launched the corporate LinkedIn to boost visibility in the tech community,
and drove offline brand authority through active networking and direct B2B sales at industry events.
 Books 21 (E-commerce / Publishing)
Performance & Communications Manager
Jan 2022 – July 2024

Product Strategy & Risk Management: Collaborated directly with the founder to dictate the publishing
pipeline, assessing market risks and selecting book releases based on deep customer research and
market demand.
PR, Influencers & Event Activations: Managed end-to-end media and influencer relations.
Orchestrated nationwide offline author promotional tours, handling all logistics, event management, and
community engagement.
0-to-1 Marketing Infrastructure: Built the email marketing, web analytics, and targeted advertising
systems entirely from scratch. Drove a 65% increase in Average Order Value (AOV) and a 45% boost in
monthly order volume.
Creative Production Management: Sourced a reliable freelance roster and optimized workflows,
reducing creative production time by over 60% (from 7 days to 2-3 days) to accelerate campaign
launches.

Other

Brand & Strategy: Brand Strategy, Product Marketing, GTM Strategy, Campaign Management, KOL &
Influencer Marketing, Creative Direction, Conversion Copywriting.
Performance & Analytics: Google Analytics (GA4), Ahrefs, SimilarWeb, Power BI, SEO, Customer
Development (CustDev), Lifecycle & Email Marketing.
Content & Production: Audio Editing & Sound Design, Video Editing, Low-code/No-code Email
Construction, Figma.
Tech & AI Integration: AI Workflow Automation, Vibe Coding (ChatGPT, Claude, Midjourney), Meta Ads,
Google Ads, Jira, Asana.

Education
Bachelor's Degree in Journalism & Cross-media Communications (Marketing & Advertising) Yuriy Fedkovych
Chernivtsi National University

Courses & Certification
Marketing Director & Brand Strategy – SKVOT
Targeted Advertising – Projector Institute
Copywriting in Advertising & Strong Texts – SKVOT