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Anna Kucheriava
Social Media Director & Creative Strategist · Beauty · Wellness · Lifestyle · US & Canadian Markets
[open contact info](look above in the "contact info" section) · Remote · English: Upper-Intermediate+

ABOUT
Social Media Director and Creative Strategist with 7+ years of experience building social media strategies, creative direction, and marketing campaigns for brands in the US and Canadian markets across beauty, wellness, lifestyle, fashion, and HORECA industries. I've led social media departments, developed full-cycle strategies for multiple clients — and I understand what it takes to grow a brand's presence with intention, not just volume. I translate brand positioning into content strategy, brief creative teams with precision, analyse what's working and iterate fast, and build systems that make social actually perform.
EXPERIENCE
Social Media Director · The Yovth · New York, USA · RemoteMay 2023 – Present
• Led full social media strategy and creative direction for a US-based brand — defining content pillars, brand positioning, and campaign concepts across Instagram, TikTok, and Facebook.
• Managed the social media department end-to-end — from strategy and creative briefing through to performance analysis and iteration.
• Conducted ongoing market and competitor research to identify trends and content opportunities, translating insights into actionable creative strategy.
• Built and maintained content calendars, campaign concepts, and creative briefs ensuring consistent brand voice and visual identity across all touchpoints.
• Set clear team goals, mentored team members, and oversaw creative output from concept through to published content.
Social Media Manager · New You Cosmetic Centres · Toronto, CanadaJun 2022 – Jan 2023
• Developed and implemented social media strategy for a premium beauty and wellness brand in the Canadian market.
• Managed content calendars, creative production, and community across all platforms — focusing on brand presence, engagement growth, and consistent visual identity tailored to a North American audience.
• Researched market trends and competitor activity to continuously refine creative strategy and identify new content opportunities.
Social Media Manager · Design Hub International · Kyiv, Ukraine · RemoteJan 2022 – Jun 2022
• Managed social media strategy and content across multiple platforms for a creative agency — working across diverse brand projects and client niches.
• Responsible for content creation, visual direction, platform management, and performance reporting across multiple client accounts.
SKILLS
Strategy: Social media strategy · brand strategy · creative direction · campaign development · content planning · competitive analysis
Platforms: Instagram · TikTok · Facebook · LinkedIn · Pinterest · YouTube Shorts
Creative: Creative briefing · visual storytelling · Reels · short-form video · copywriting · content calendars
Tools: ChatGPT · Claude · Canva · Figma · Adobe Photoshop · Lightroom · Premiere Pro · CapCut · HubSpot
Analysis: Performance reporting · Instagram Insights · Meta Business Suite · trend research
Languages: English — Upper-Intermediate+ · Spanish — Basic · Ukrainian — Native
TRAINING
Social Media Week — New York2026