Нікіта

Nikita Krasavin
Head of Marketplaces | Amazon Account Manager
[Kyiv, Ukraine] • [[open contact info](look above in the "contact info" section)] • [open contact info](look above in the "contact info" section)

WORK EXPERIENCE
Head of Marketplaces — HABIT ONE
June 2024 – Present
Own full P&L for Amazon US and TikTok Shop marketplaces; set revenue, margin, and growth targets.
Define marketplace strategy and quarterly OKRs; align product, advertising, and brand-protection roadmaps.
Lead and develop a cross-functional team (account management, PPC, affiliate, design); set goals and review performance.
Manage advertising P&L across Sponsored Ads and TikTok GMV Max; optimize blended ROAS.
Drive new product launches and SKU expansion from concept to listing; oversee A+ Content, packaging, and compliance.

Product Manager — True Sea Moss
August 2023 – June 2024
Listing creation and optimization (titles, bullets, A+ Content, image stack); improved conversion rate (CR) and click-through rate (CTR).
Managed Amazon PPC; controlled ACoS / TACoS and scaled ad budget.
Keyword research and search-term analysis using Advertising reports and Search Query Performance.

Product Manager — Grand Way
May 2022 – July 2023
Listing creation and optimization (titles, bullets, A+ Content, image stack); improved conversion rate (CR) and click-through rate (CTR).
Data analysis in Brand Analytics (Search Terms, Market Basket, Item Comparison) to guide keyword, pricing, and listing decisions.
Created and managed FBA inbound shipments: shipment planning, quantities, labeling, and delivery tracking.

SKILLS & EXPERTISE
Seller Central: Business Reports, Brand Analytics, Account Health, Listing Compliance.
Advertising / PPC: Amazon PPC, TikTok GMX Max, ACoS/TACoS optimization, blended ROAS.
Marketplace Leadership: full P&L ownership, revenue/margin/growth target setting, OKRs & roadmap planning, cross-channel
strategy (Amazon, TikTok Shop, Shopify).
Product Management: new product & SKU development, market & trend research, competitor analysis, pricing strategy, listing
optimization.
Analytics: cohort & LTV analysis, cross-channel correlation (Halo effect), P&L modelling, Sales forecast.
Tools: Helium 10, Keepa, MyRealProfit, Kalodata, Claude, Gemini.

EDUCATION
University of Trade and Economics — Faculty of Commerce
2014 – 2017

College of Trade and Economics — Faculty of Commerce
2011 – 2014

LANGUAGES
English – B1; Russian – native; Ukrainian – native