Владислав

Vladislav Melnykov
Media Buyer
• Age: 31 years
• City: Vinnytsia
Contact Information
• Phone: [open contact info](look above in the "contact info" section)
• Email: [open contact info](look above in the "contact info" section)

Work Experience
Media Buyer
TapOk, Vinnytsia (AD)
June 2022 – August 2026 (4 years 3 months)
Responsibilities:
• Campaign Management: Designed, launched, and optimized advertising campaigns in Google Ads and teaser networks with budgets ranging from $8,000 to $20,000+ per month. Built comprehensive marketing funnels to drive lead generation and ensure consistent ROI.
• Performance Optimization: Monitored and analyzed key metrics (CPL, ROAS) to improve campaign performance. Conducted A/B testing to enhance creatives, audience targeting, and landing page efficiency.
• Audience Targeting: Segment and analyze target audiences for precise and effective campaign targeting, optimizing budget allocation to maximize performance and reduce costs.
• Affiliate and Partnership Marketing: Managed affiliate marketing campaigns to increase traffic and conversions. Integrated CRM systems to streamline lead management and improve customer journey tracking.
• Industries and Tools: Gained experience in industries such as medical products and news. Utilized tools like Google Ads and CRM systems to meet business growth objectives.
• NoCode Development: Developed NoCode solutions for the rapid deployment of marketing strategies.
Achievements:
• Achieved 400%+ ROAS through effective audience segmentation, A/B testing, and precise budget allocation.
• Reduced CPL by 30% by implementing data-driven decision-making and refining targeting strategies.
• Successfully scaled advertising budgets from $8,000 to $20,000+ per month, ensuring sustained growth and business results.

Chief Specialist, State Registrar
Department of Nationalities and Religions / CnAP in Vinnytsia
February 2019 – April 2022 (3 years 2 month)
Responsibilities:
• Legal Management: Processed and managed over 500 legal amendments annually for religious organizations in the Vinnytsia region, transitioning operations from paper-based to digital systems.
• Case Representation: Represented the Department in court, handling legal cases and achieving successful resolutions.
• Administrative Expertise: Oversaw state registration procedures, ensuring compliance with legal requirements and providing expert consultation on legal matters related to religion and administration.
Achievements:
• Digitized 500+ legal amendments annually, improving operational efficiency and accuracy.
• Achieved a 100% case resolution rate by effectively representing the Department in court.
• Streamlined legal processes by transitioning from paper-based to fully digital systems, reducing processing times

Client Consultant
Tourism Agency JoinUp
March 2018 – September 2018 (6 months)
Responsibilities:
• Client Consultation and Sales: Assisted clients in selecting and booking travel packages, ensuring personalized service and satisfaction. Provided detailed consultations on travel destinations, accommodations, and tour options to match client needs and budgets.
• Booking and Coordination: Managed reservations for flights, hotels, and excursions, ensuring accuracy and timely confirmations. Coordinated with international partners and suppliers for seamless travel experiences.
• Customer Service: Addressed client inquiries and resolved issues promptly, maintaining high customer satisfaction. Guided customers through visa processes and travel documentation.
• Administrative Support: Maintained accurate records of client transactions, ensuring compliance with company policies and procedures. Monitored payments and followed up on outstanding balances.
Achievements:
• Provided consultations to 100+ clients, achieving a 95% customer satisfaction rate.
• Managed 500+ bookings with 100% accuracy and established effective cooperation with 20+ international partners.
• Resolved 150+ client inquiries, ensuring smooth travel processes and compliance with international requirements.

Private External Examination Preparation Services
February 2017 – May 2019 (2 years 2 months)

Responsibilities:
• Provided individualized tutoring and coaching for students preparing for external examinations, including university entrance exams and standardized testing.
• Developed personalized study plans and materials to address each student's specific needs, focusing on key subject areas and exam strategies.
• Conducted mock exams and assessments to track progress and adjust teaching methods for optimal results.
Achievements:
• Helped over 50 students achieve significant improvements in their exam scores, with a success rate of 85% for passing external exams.
• Created and implemented a study framework that increased student retention of key subject matter by 30%.

Education
M. Kotsiubynskyi Vinnytsia State Pedagogical University
Master's in History, Ethnology, and Law (Full-time)
September 2013 – December 2018

Skills
 Digital Advertising & Marketing:
• Expertise in Google Ads, Binom, and other advertising platforms for creating, launching, and optimizing campaigns across various channels.
• Proficient in data-driven marketing strategies, focusing on key metrics such as CPA, CPL, CTR, ROI, EPC, and CPC.
• Skilled in A/B testing to improve ad creatives, audience targeting, and conversion rates.
• Experience with NoCode development tools for creating efficient marketing workflows and automating campaign management.
 Affiliate & Partnership Marketing:
• Proven ability to manage and grow affiliate marketing programs, leveraging partnerships to drive traffic and increase conversions.
• Hands-on experience in CRM integration to optimize lead generation, customer journey tracking, and retention strategies.
 Project & Campaign Management:
• Proficient in developing comprehensive marketing funnels, optimizing budgets for maximum performance, and ensuring timely delivery of campaigns.
• Excellent at managing multi-channel campaigns with budgets ranging from $1,000 to $10,000+ per month, ensuring cost-effective and scalable solutions.
 Data Analysis & Performance Optimization:
• Strong analytical skills to monitor, interpret, and report on performance metrics, enabling continuous campaign improvement.
• Expertise in performance optimization, reducing costs (CPL) while maximizing return on ad spend (ROAS) through targeted strategies.
 Client Relationship Management:
• Highly experienced in client consultation, offering tailored services to meet specific needs and ensuring high satisfaction rates.
• Skilled in managing client inquiries, resolving issues, and guiding clients through complex processes (e.g., visa, travel bookings, or project requirements).
 Team Collaboration & Leadership:
• Able to work effectively within cross-functional teams, contributing to strategic planning and execution of marketing campaigns.
• Excellent communication skills, both written and verbal, allowing for clear reporting, client presentations, and team collaboration.
 Technical Tools & Software:
• Advanced knowledge of advertising and CRM tools including Google Ads, Binom, Pardus, ChatGPT, Omni affiliates, Mgid, Adskeeper, Leadbit, Everad, Ezaff, and Pardus.
• Familiar with project management tools (e.g., Trello, Asana) and data analysis platforms for tracking and optimizing campaign performance.
 Languages:
• Ukrainian: Native
• Russian: Fluent
• English: Upper-Intermediate
 Personal Qualities:
• Strong problem-solving skills, analytical thinking, and attention to detail.
• Highly organized, adaptable, and able to manage multiple projects simultaneously.
• Results-oriented with a focus on achieving goals efficiently and effectively.
• Persistent, flexible, and committed to continuous learning and personal development.
 Driving:
• Driver’s License: Category B