Лейла

Leila Malikova
Social Media Manager

SMM Specialist with experience in social media, content, and brand
communication. I am interested in how consumer insights, creativity,
and data shape marketing decisions. I want to build on my digital
experience and develop further in brand marketing within the beauty

Contacts industry.

Expertise
Phone
[open contact info](look above in the "contact info" section) Hard Skills

Social Media Marketing Campaign Planning
Email Content Strategy & Planning Promotional Content
[open contact info](look above in the "contact info" section) Brand Communication Marketing Analytics
Consumer & Audience Research Excel / Google Sheets
Address Competitor Analysis Canva
Kyiv, Ukraine UTM-мітки Figma

Experience

SyntriLabs | [2025-2026]

Created and managed social media content for client brands.
Developed content plans and communication strategies based on
brand positioning and target audience.
Conducted competitor and audience research to support content

Experience decisions.
Created posts, Stories, Reels, and promotional materials for different
campaigns.

Portfolio
link ↗ Freelance Social Media Specialist [2022-2026]

Worked with brands across beauty, cosmetics, perfumery, fashion,
jewelry, and service-based industries.
Developed content strategies, content plans, and social media
communication for different target audiences.
Created product-focused and promotional content to support brand
awareness, engagement, and customer inquiries.

Education

Languages Taras Shevchenko National University of Kyiv
Bachelor of International Law | 2022–2026

Professional qualifications: International Lawyer; English Translator
Ukrainian
English B2+ SMM & Digital Marketing Course | 2022

Key areas: marketing strategy, audience and competitor analysis, content
planning, KPI and social media analytics, promotional strategies, paid
promotion, UGC, and influencer marketing.