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PPC-спеціаліст

City of residence:
Kyiv
Ready to work:
Remote

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Anastasiia Kramska Profile
Junior media buyer / performance marketing specialist with 6+ months of hands-
on experience running paid campaigns on Meta across restaurant and e-
commerce niches. Skilled in setting up Traffic, Lead, Engagement, and
Conversion campaigns, building custom and lookalike audiences, and reallocating
budgets based on performance data to improve ROAS and reduce cost per result.
Comfortable analyzing campaign performance, tracking competitors, and
collaborating with creative teams to continuously improve results.

Employment
Personal details
Junior Performance Marketing Specialist Mar 2026 - Present
Anastasiia Kramska Food.Slang
Managed Meta ad campaigns for a network of 2 restaurant brands, with a
nastyakramskaya1009@gmail. combined budget of $600 /month, running up to 10 campaigns per month
com Optimized budgets for table reservation and brand awareness objectives
Built and tested custom and lookalike audiences to improve targeting
[open contact info](look above in the "contact info" section) Ran A/B tests across ad creatives and formats (stories, reels, carousels) in
collaboration with the creative team
Kyiv
Monitored competitor activity and market trends to inform campaign strategy
September 10, 2005 Maintained regular reporting to track performance and guide budget reallocation
decisions

Skills Junior Media Buyer (Part-time) Feb 2026 - May 2026
Magic E-com
Managed a Meta Ads budget of $1,000–1,100 / month
Performance Marketing
Planned and launched paid campaigns on Meta Ads
Media Buying Conducted weekly analysis and reallocated budget based on ROAS / CPA
Collaborated with the creative team
Campaign Optimization Result: grew ROAS from 3.3 to 3.9 +18%, increased weekly purchases from 115
to 150 +30% , and reduced cost per purchase by 15% over 4 months
Creative Team Collaboration

A/B Testing Education
KPI Reporting & Analytics
Special Education Teacher Sep 2022 - Aug 2024
(Oligophrenopedagogy) Incomplete
Languages Ukrainian State Dragomanov University, Kyiv

Ukrainian

English

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