Владислав

VLADYSLAV ZINCHENKO
SHOPIFY EXPERT · PERFORMANCE MARKETER · TEAM LEAD

E-commerce specialist with a Master's in Computer Science who owns the full
funnel — traffic, storefront and conversion. After the war in Ukraine cut short my
path in software engineering, I rebuilt my career in e-commerce and grew from
content manager to team lead in three years. I build and scale US & EU D2C
stores end-to-end: Liquid and React development, technical SEO, Google Ads
and CRO.

CONTACT WORK EXPERIENCE
[open contact info](look above in the "contact info" section) CraftSales Mar 2023 – Present
Content Manager → Shopify Expert → Team Lead
[open contact info](look above in the "contact info" section)
Built and scaled US & EU D2C Shopify stores from zero to revenue — two
Deinze, Flemish Region, now run at ~$2.6M a year combined.
Belgium Own the full funnel: technical SEO, Google Ads (Shopping, PMax),
[open contact info](look above in the "contact info" section) Merchant Center, Meta Ads, email and CRO / A-B testing.
slav-zinchenko Develop the storefronts myself: Liquid, React themes, custom PDP and
cart, metafields, Shopify APIs.
Rebuilt a declining store as a full-custom storefront and returned it to a
seven-figure annual run rate.
SOFT SKILLS Lead marketeers and designers; an AI-first workflow (Cursor, Claude)
gives team output without team headcount.
Ownership · accountability
Self-taught · fast learner
PrintPrinimatel Jun – Dec 2022
Structured problem-solving
Site Administrator & Sales Manager · listings, pricing, first marketing
Data-driven decisions
Team leadership
Clear communication NIX Ukraine Jul – Dec 2021
Results over titles Full Stack Engineer · Java · Spring · JavaScript · SQL · REST · Scrum

HARD SKILLS PORTFOLIO — SHOPIFY STORES
Shopify · Shopify Plus · Liquid Asperaria — ~$1.5M / year Pikore — ~$1.1M / year
React · HTML · CSS · JavaScript
Other projects — development, SEO, Google Ads and email marketing:
Shopify APIs · metafields
Custom sections · Git · Figma CKG Scoop Coiro Shop Brunetka Harness
Technical SEO · Google Ads · PMax Mooleren NeonOpenX (closed) Uludreams (closed)
Merchant Center · Meta Ads
Email · CRO / A-B (Intelligems) In development: SkliarLeather · BogoduhivBible. 10+ further stores available on request.
Java · Spring · SQL · REST
AI-first: Cursor · Claude
EDUCATION

LANGUAGES Kharkiv National Automobile and Highway University 2021 – 2022
Master of Computer Science · NARIC-recognised at Flemish Master level

English Professional
Kharkiv National University of Radioelectronics 2017 – 2021
Ukrainian/Russian Native
Bachelor of Computer Science
Nederlands A2 → B1

References available on request.