Валерій

VALERII TROIAN

PROFILE
[open contact info](look above in the "contact info" section)
CRM & Retention Team Lead with 6+ years in iGaming.
[open contact info](look above in the "contact info" section) Specialized in lifecycle marketing, automation, and retention growth.
Proven track record in launching brands, building CRM processes, and increasing
Kyiv City, Ukraine key metrics (CR, RR, LTV).

HARD SKILLS WORK EXPERIENCE
CRM | RETENTION TEAM LEAD
CRM & Marketing:
NDA(iGaming)/ 08.2024 - 05.2026
Customer.io (advanced)
Led CRM/Retention team operations, improving workflows to achieve
Lifecycle marketing
company goals
Segmentation & targeting Built and optimized lifecycle communication strategy across multiple

Trigger-based automation channels (Email, SMS, Pop-up)
Implemented trigger-based automation (N-day inactivity, deposits, churn,
A/B testing
etc.) to improve engagement and retention
CRM analytics (RR, CR, LTV)
Collaborated with cross-functional teams to drive improvements in CRM
Technical: performance and business outcomes.
HTML/CSS (basic for email)
CRM | RETENTION MANAGER
Back-office logic & specs
NDA(iGaming) / 06.2019 - 08.2023

Develop and execute comprehensive product promotional plans.

SOFT SKILLS Conduct market and competitor analysis to identify opportunities for
improvement.

Teamwork Set up effective trigger chains to enhance customer engagement and
retention.
Leadership
Successfully launched new brands and developed an efficient back office,
Analytical thinking including creating work logic and providing technical specifications for
Problem solving developers and designers.

SALES MANAGER
LANGUAGES SAVSERVICE / 04.2017 - 06.2019
Consistently achieved or exceeded sales plans and targets.
Ukrainian: C2
Delivered compelling product presentations in retail stores to drive sales.
English: B1 Cultivated strong relationships with existing customers and actively pursued
new client acquisition.