Tetiana

Tetiana Aprelenko
Product Designer / UX/UI Designer
Mobile Apps | Web Platforms | SaaS Dashboards | Fintech | Healthtech
Zagreb, Croatia · [open contact info](look above in the "contact info" section) · LinkedIn · Behance · Portfolio link

PROFESSIONAL SUMMARY

Product Designer with 5+ years of experience turning complex workflows into clear, intuitive products - across
fintech, healthtech, SaaS dashboards, and mobile apps. I work across the full design lifecycle: user research,
wireframing, prototyping, UI design, design systems, and developer handoff. Comfortable leading design solo
or as part of cross-functional teams of up to 10, presenting UX decisions to stakeholders, and collaborating
closely with engineers and fellow designers to ship products that measurably improve user experience and
retention. My portfolio is available upon request.

PROFESSIONAL EXPERIENCE

Product Designer / UX/UI Designer – Ledo Web Studio
2021 – Present | Odesa / Remote
Designed end-to-end mobile and web products for fintech, healthtech, agrotech, travel, and SaaS clients.
Worked in cross-functional teams of up to 10 including: engineers, product managers, and stakeholders as well
as independently, owning the full design process from discovery through handoff.
Health SaaS Platform (2025–2026)
• Improved user retention by 20% by redesigning the health dashboard UX restructuring biomarker
tracking flows, reducing cognitive load, and improving information hierarchy across responsive layouts.
• Reduced customer support requests by 60% by rethinking AI-assisted report flows, making lab result
interpretation faster and clearer for non-clinical users.
• Designed 25+ responsive screens including dashboards, trend views, report summaries, and
recommendation modules, validated through usability testing sessions with real users.
• Built a scalable Figma component library variants, variables, and auto-layout patterns that cut
design-to-handoff time by 50% and improved consistency across the product.
Fintech Mobile App (2023–2025)
• Cut drop-off rate in mortgage onboarding by 20% by redesigning multi-step application flows based on
user research findings and friction-point analysis.
• Reduced time-to-understand repayment terms by 10% through simulation tools, visual loan timelines,
and installment plan screens that replaced text-heavy legacy layouts.
• Delivered 10+ mobile flows: onboarding, dashboard, repayment, mortgage management, financial
guidance, working alongside a team of engineers to resolve handoff edge cases.
• Presented UX rationale and design alternatives to product stakeholders, influencing key decisions on
information architecture and flow prioritisation.
Agrotech Monitoring Platform (2023)
• Reduced average time to identify field or system issues by 80% by restructuring dashboard information
architecture for real-time sensor, alert, and infrastructure data.
• Redesigned 20+ screens across onboarding, analytics, alert management, and map-based views
validated through stakeholder walkthroughs and iterative feedback sessions.
• Improved data scannability by introducing visual hierarchy patterns and status-based colour coding that
helped operators process dense operational data faster.
Travel Financing Platform (2021–2023)
• Improved checkout completion rate by 15% by simplifying BNPL-inspired booking and financing flows,
reducing steps, clarifying pricing, and improving error recovery.
 • Designed 10+ mobile and web screens for travel financing, booking management, and repayment
iterating across 3 rounds of stakeholder review and user feedback.
• Identified and resolved 10+ critical UX friction points through heuristic evaluation and user flow analysis,
feeding findings directly into the product roadmap.
UI/UX Designer – Freelance
2019–2021 | Odesa, Ukraine
• Owned the complete design process solo across 5 projects, from initial UX discovery, competitor analysis,
and audience research through to production-ready UI and developer handoff.
• Designed wireframes, interactive prototypes, and responsive interfaces for startup and service-based
platforms, consistently delivering within agreed timelines and scope.
• Improved task completion rates and navigation clarity on 5 products by applying information architecture
principles and iterative usability testing.
• Developed a repeatable UX process for early-stage client work discovery workshops, low-fidelity flows,
stakeholder sign-off, high-fidelity UI, reducing revision cycles by 10%.

SKILLS
Design
• Product Design
• UX/UI Design
• Design Systems
• Dashboard Design
• Information Architecture
• Wireframing
• Prototyping
• Interaction Design
• Responsive Design
• Accessibility
• UX Research
• Usability Testing
• Data Visualization
Tools
• Figma
• FigJam
• Adobe Photoshop
• Miro
• Jira
• ChatGPT
• Claude
• Midjourney
• Google Flow

EDUCATION

Hillel IT School
UI/UX Design Course · 2021 · Certificate of Completion