Наталія

Nataliia ABOUT ME

Yemchenko I’m a results-driven Marketing Manager with 15+ years of experience
turning marketing ideas into measurable business results.
Marketing Manager | I combine strategic thinking, creativity, analytics, and hands-on
execution. From building digital marketing strategies and content
Digital Marketing ecosystems to SEO, SMM, targeted advertising, email marketing, CRM,
Specialist | Marketing sales funnels, and lead generation — I know how to connect every part of
marketing into one working system.
Lead I don’t just create campaigns — I look for what drives growth, analyze
what works, eliminate what doesn’t, and continuously optimize results. I
use analytics, A/B testing, customer data, and conversion insights to
improve lead quality and marketing performance.
My experience spans IT education, automotive, advertising, and retail,
which has taught me to quickly understand different audiences, markets,
products, and business goals.
I’m equally comfortable developing a strategy, managing external
[open contact info](look above in the "contact info" section) vendors, creating content, launching campaigns, analyzing data, or
getting into the details and making things happen myself.
[open contact info](look above in the "contact info" section) My approach is simple: strategy without execution is just an idea, and
Kyiv marketing without measurable results is just activity. I build
marketing that works.
[open contact info](look above in the "contact info" section)
yemchenko-0251a3289
PROFESSIONAL EXPERIENCE
SKILLS
QALight (IT Training Center)
Head of Marketing
Marketing Strategy
08/2023 – Present | Kyiv
SEO — Search Engine
Optimization Basic Education Center (Training Center “Basic”)
Marketing Specialist
SMM & Social Media Marketing
10/2013 – 09/2022 | Kyiv
&Targeted Advertising

Telegram Bots: Setup & Audi Center VIPOS | Audi Dealership
Automation Marketing Specialist (Market Expansion)
04/2008 – 04/2012 | Kyiv
Email Marketing

Google Analytics & Marketing Furniture Alliance (LIGA-NOVA™)
Analytics & CRM Systems Marketing Specialist, Senior Advertising Manager
09/2006 – 01/2008 | Kyiv
Lead Generation & Lead
Nurturing
KROK University of Law and Economics /Department of Public
Relations and Advertising
Advertising Manager
LANGUAGES
03/2002 – 10/2005 | Kyiv
Ukrainian — Native. English —
Intermediate
 CERTIFICATES EDUCATION

2022 – Genius Space — Marketing and Advertising Specialist
Comprehensive Internet KROK University of Economics and Law. Professional Training and
Marketing Continuing Education Course.
07/2011 | Kyiv
2020 – Basic Education Center —
Business Promotion on Facebook
and Instagram; Targeted Ukrainian Philologist
Advertising National Pedagogical University named after M.P. Drahomanov
05/2001 | Kyiv
2019 – Basic Education Center —
Graphic Design (Adobe Key Achievements
Photoshop, Adobe Illustrator); MS Generated new customer acquisition and expanded the client base.
Excel for Professional Use
•

Developed the B2B direction and acquired corporate clients.
•

2014 – Basic Education Center — Built and developed strategic partnerships, implementing joint
•

Web Marketing and Search educational and marketing projects.
Engine Optimization (SEO) Launched and promoted new educational products and business
•

directions, expanding the product portfolio.
2008 – CJSC Automotive Group Strengthened the brand’s digital presence and the effectiveness of
•

VIPOS — Professional Training online customer acquisition channels.
Course: Results Motivation; Developed the website as a key channel for generating organic and
•

Automotive Marketing; Non- paid traffic.
Traditional Marketing Methods; Launched and optimized targeted advertising campaigns focused on
•

CRM Systems lead generation and sales.
Built a comprehensive digital marketing system covering SEO, content
•

marketing, SMM, paid advertising, email marketing, and CRM.
Increased brand awareness and strengthened its positioning in the IT
•

education market.