Ольга

OLHA KYZYM
MARKETING & PROJECT MANAGEMENT | TEAM LEADERSHIP | DATA-DRIVEN DECISION MAKING
Ternopil, Ukraine • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section) • LinkedIn Profile

PROFESSIONAL SUMMARY
Early-career marketing and project management professional with hands-on experience leading teams, managing multi-channel promotion, coordinating recruitment and international
partnerships, and analyzing performance data. Led a 5-person marketing team responsible for promotion across five business directions and coordinated campaigns for events and
international internship products. Experienced in stakeholder communication, KPI management, CRM and data processes, with an academic background in Economic Cybernetics and
Computer Engineering. Strong interest in marketing, project coordination, business operations, and data-driven decision-making.

CORE SKILLS

Marketing & Growth Marketing Strategy • Campaign Management • Lead Generation • Audience Analysis • Content Marketing • Performance Tracking • Recruitment Marketing
Management & Team Leadership • Project Coordination • KPI Management • Stakeholder Management • Cross-functional Collaboration • Process Management • Risk
Operations Management
Analytics Data Analysis • Performance Analysis • Conversion Analysis • Market Research • Data Management • Reporting • Risk Assessment
Tools Excel • Google Sheets • Google Analytics • Google Ads • CRM • Podio • Canva • PowerPoint • Google Workspace • SQL

PROFESSIONAL EXPERIENCE
Head of Marketing Department — AIESEC, Ternopil, Ukraine Feb 2026 – Present
Lead a 5-person marketing team responsible for promotion and marketing coordination across five directions: events, volunteer internships, teaching internships, professional
internships, and recruitment campaigns.
Develop and coordinate marketing activities across the full six-month cycle, ensuring continuity of promotion and cross-functional collaboration with project teams.
Planned and coordinated 6 internship-focused campaigns, alongside promotion of a major event and recruitment campaign.
Develop marketing strategies and promotional activities based on audience insights, campaign performance, and organizational KPIs.
Analyze marketing performance and audience data to identify gaps, adjust activities, and support decision-making; coordinate promotional synergies across project teams and manage
CRM/data processes.
Generated 268 leads against a target of 155 (≈173% of plan) through coordinated marketing activities.

HR Coordinator — AIESEC, Ternopil, Ukraine Jul 2025 – Jan 2026
Coordinated recruitment processes and participant engagement across the Local Committee.
Recruited 163 participants against a target of 155 (105% of target); converted 43 candidates into applications, supporting movement through the recruitment and engagement
funnel.
Tracked participant development, performance, and KPIs using structured data and CRM processes; created and maintained tools for performance tracking, data management, and
recruitment analytics.
Coordinated internal educational activities and supported Local Committee engagement initiatives, combining communication, sales, data analysis, and performance management.

Team Leader — Outgoing Global Talent & Teacher — AIESEC, Ternopil, Ukraine Feb 2025 – Jul 2025
Led a 2-person team developing a new international internship direction for the Local Committee; opened 15 international partnerships across Europe, Asia, and Africa.
Launched lead-generation activities and established an initial acquisition process for the new product; supported 6 participants in reaching internship realization through candidate
management and international stakeholder coordination.
Maintained approximately 100% weekly team performance against established targets; analyzed team and funnel performance to identify gaps and improve conversion.

Marketing Team Member — Outgoing Global Talent & Teacher Promotions — AIESEC, Ternopil, Ukraine Sep 2024 – Jan 2025
Created promotional copy and visual content for international professional and teaching opportunities; analyzed audience needs and customer behavior to support promotional
decisions.
Supported communication and sales processes throughout the candidate funnel, and drove content promotion and audience engagement across digital channels.

Marketing Manager — West Ukrainian National University, Ternopil, Ukraine Jan 2023 – Aug 2025
Planned and created social media and promotional content for university initiatives; maintained and implemented the organization's integrated communications and marketing plan.
Conducted audience and needs analysis to improve communication effectiveness across multiple social media channels; used Google tools and data-management processes to
organize and analyze marketing information.

ADDITIONAL LEADERSHIP EXPERIENCE
MKT Creative Manager — Entity Support Team — AIESEC in Ukraine Feb 2025 – Jul 2025
Created visual and copy content for static social media materials; maintained consistent communication and visual standards across Local Committee and partner content.
Developed content plans with the SMM Team Lead and coordinated content publication and community communication across Instagram and Telegram.

Data & Legal Master — Data & Compliance — AIESEC in Ukraine Aug 2025 – Jan 2026
Analyzed gaps in legal and financial compliance against organizational standards; developed and maintained tools for data and document management.
Analyzed Local Committee performance/status and prepared reports to support decision-making; supported document verification and process standardization.

Risk Management Manager — AIESEC in Ukraine Feb 2026 – Jul 2026
Reviewed risk-management tools, identified implementation gaps, and developed guidelines for risk-management processes.
Conducted risk analysis and reporting to support organizational decision-making, collaborating cross-functionally with Education, Data, and Reporting managers.

EDUCATION
Bachelor of Economic Cybernetics 2024 – 2028
West Ukrainian National University
Relevant areas: economics, data analysis, quantitative methods, information systems, analytical decision-making.
Junior Bachelor of Computer Engineering 2022 – 2024
West Ukrainian National University — FKЄPIT
Relevant areas: programming, information technologies, databases, computer systems, technical problem solving.

ADDITIONAL EDUCATION & TECHNICAL SKILLS
SQL Basics — Mate Academy Programming: Python • C++
Additional academic/project experience with data mining, neural networks, Python, and Productivity: Microsoft Office • PowerPoint • Google Workspace
C++.

LANGUAGES
Ukrainian — Native Polish — A2
English — B1 German — A1