Вадим

Vadim Kulinchenko
DESIGN TEAM LEAD / ART DIRECTOR
[open contact info](look above in the "contact info" section) / coolin.cc / Kyiv, Ukraine

Design Lead with 15+ years of experience across IT Products, Tech Holdings,
and top-tier agency networks. Expert in bridging scalable brand identity with
high-end web and digital products. Confident manager of cross-functional
teams (12+ members) and creative operations.

Portfolio Design Studio & Freelance
coolin.cc Co-Founder & Design Lead 2022 – Present / Parallel Engagement
behance.net/vadimcoolin Turnkey branding, design systems, web/mobile UI/UX for startups
dribbble.com/vadimcoolin and corporations. Launched 2 apps, 1 e-com store, and full-stack
assets for international exhibitions and venture fund pitches.
Social
FinTech & E-Commerce Product Holding (NDA)
[open contact info](look above in the "contact info" section) Design Team Lead 2024 – 2025
t.me/vadimcoolin
Built and managed an efficient design department of 6+ specialists
supporting 10+ brands and launching new ones. Owned full-cycle HR
Featured Clients operations, scaling, and cross-department pipelines.
Visa / PepsiCo / Mars / Nestle /
Wrigley / Vodafone / Bacardi / Trendformer
McDonald’s Art Director / Design Lead 2023 – 2024
Directed digital strategy for phygital products, 2 e-com stores,
Awards 2 apps, Amazon platforms and SMM channels. Supervised 12+
Cannes Lions / White Square cross-department designers. Built communication pipelines from
AD Black Sea x2 scratch.
ADC*E / ADC*UA x2
Ukrainian Design The Very Best 
 TECHIIA Holding
Of / KIAF Lead Web & Identity Designer 2022 – 2023
End-to-end design delivery for corporate web ecosystems and 10+
Tools & Tech internal holding brands. Pitched solutions directly to C-level and
Figma, Adobe Creative Cloud, AI founders.
Generation Tools, Print & Pre-
Print technologies LabTop Digital (IT & Digital Agency)
Art Director / Design Lead 2017 – 2022
Education Led full-stack creative delivery — branding, identity systems, SaaS
East Ukrainian Volodymyr Dahl UI∕UX — for FinTech, crypto and industrial clients. Managed
National University, designers, hired specialist freelancers, supervised frontend dev.
Management
Top-Tier Ad Networks (BBDO, DDB, Adventa, McCann)
Language Senior Designer 2012 – 2017
English — Intermediate
 Developed long-term, multi-channel advertising campaigns for
Ukrainian — Native global A-list brands. Contributed to award-winning creative
recognized internationally.